Home > CUPRA’s first all-electric vehicle is born

Auto
CUPRA’s first all-electric vehicle is born

Description

CUPRA confirmed the arrival of a model that will change the dynamic perception of electrically powered vehicles. Since its presentation at the Geneva Motor Show last year, the el-Born Concept has drawn praise for its sleek look and personality. But the design team and the Technical Centre didn’t simply settle for the positive reviews they received and continued to evolve the vehicle, giving it a sportier character and an even more impressive visual appeal. The result is the birth of the brand’s first all-electric model: the CUPRA el-Born.The new model will be manufactured at the Zwickau plant in Germany, will increase the company's contribution margin and fits perfectly with CUPRA's brand philosophy and customer profile.

Added on the 13/07/2020 09:01:43 - Copyright : Auto Moto EN

To customise your video :

Or Create an account

More videos on the subject

  • Geneva 2019 - World premiere of Cupra Formentor and Seat el-born

    The Cupra Formentor is a study with a 245-hp plug-in hybrid drive. The sports crossover should already be on our roads in one year. In addition, Seat presents the Seat el-born, the brand’s first fully electric vehicle. The el-born offers more than 400 km of range and is well equipped for the future. Source: http://quickcarreview.com

    08/03/2019 - Auto Moto EN
  • SEAT kicks off its e-mobility offensive in Geneva 2019

    SEAT is kicking off its e-mobility offensive at Geneva Motor Show. In the framework of one of the main meeting points for the automotive industry, the brand is presenting its vision of electric technology applied to such diverse vehicles as an urban two-seater or a high-performance CUV (Cross Utility Vehicle), two complementary alternatives for today’s mobility needs.The company is presenting two concept cars for the first time globally in Geneva: the el-Born, its first 100% electric vehicle based on the Volkswagen Group’s MEB platform, and the CUPRA Formentor, a high-performance plug-in hybrid CUV with CUPRA DNA which is the first vehicle developed specifically for this brand. The SEAT Minimó is also making its first appearance at the motor show; it is a forward-looking city ally that is going to revolutionise urban micromobility. They all underscore the company’s commitment to developing more sustainable mobility.

    05/03/2019 - Auto Moto EN
  • CUPRA begins a new era with the production of its first 100 % electric car the CUPRA Born

    CUPRA has begun the series production of its first 100% electric car, the CUPRA Born, at the Zwickau plant in Germany. CEO Wayne Griffiths and the company's Board Members visited Europe's largest electric vehicle plant to mark the start of production of the new model. They were welcomed by Stefan Loth, Chairman of the Board of Management of Volkswagen Saxony and former head of the Martorell plant.The production of the CUPRA Born marks the start of a new era for the brand, which at the 2021 Munich International Motor Show (IAA) announced an electric offensive with the ambition to becoming a fully electric brand by 2030.

    01/10/2021 - Auto Moto EN
  • The new CUPRA Born in Aurora Blue Driving Video

    The CUPRA Born is shifting the market, the impulse of a new era. The first 100% electric vehicle from the unconventional challenger brand delivers an emotional design and instantaneous performance, while challenging the status quo. The CUPRA Born delivers an advanced powertrain to produce instantaneous performance matched to a chassis that delivers driving emotions in any driving scenario. And with stimulating design to help CUPRA’s first all-electric vehicle stand out, the CUPRA Born is ready to shake things up in the market.The CUPRA Born marks a new era for the brand, joining the electrified CUPRA range together with the plug-in hybrid variants of the CUPRA Leon, CUPRA Leon Sportstourer and the CUPRA Formentor, all of which use electricity to maximise performance.Moreover, it’s the first model to be delivered to customers with a net CO2 neutral concept, where energy from renewable sources is used in the supply chain. The remaining emissions are offset by environmental and project investments certified to the highest standards. And CUPRA’s first all-electric vehicle brings a reinvigorated ownership proposition. As well as traditional models the CUPRA Born will also be offered under subscription contracts, with a monthly fee that will include the use of the vehicle and other related services. It’s a move that will help CUPRA challenge the market.

    04/11/2021 - Auto Moto EN
  • The new CUPRA Born Design Preview in Aurora Blue

    The CUPRA Born is shifting the market, the impulse of a new era. The first 100% electric vehicle from the unconventional challenger brand delivers an emotional design and instantaneous performance, while challenging the status quo. The CUPRA Born delivers an advanced powertrain to produce instantaneous performance matched to a chassis that delivers driving emotions in any driving scenario. And with stimulating design to help CUPRA’s first all-electric vehicle stand out, the CUPRA Born is ready to shake things up in the market.The CUPRA Born marks a new era for the brand, joining the electrified CUPRA range together with the plug-in hybrid variants of the CUPRA Leon, CUPRA Leon Sportstourer and the CUPRA Formentor, all of which use electricity to maximise performance.Moreover, it’s the first model to be delivered to customers with a net CO2 neutral concept, where energy from renewable sources is used in the supply chain. The remaining emissions are offset by environmental and project investments certified to the highest standards. And CUPRA’s first all-electric vehicle brings a reinvigorated ownership proposition. As well as traditional models the CUPRA Born will also be offered under subscription contracts, with a monthly fee that will include the use of the vehicle and other related services. It’s a move that will help CUPRA challenge the market.

    05/11/2021 - Auto Moto EN
  • The CUPRA Born, ready for Australia

    Pre-sales of the CUPRA Born will begin in Australia in December, although the 100% electric car has already started to travel on its endless roads. This is a country with very specific characteristics, both in terms of temperatures and infrastructure. To understand how this model will adapt to the new market, particular testing has been carried out. More than 22,000 kilometres were travelled, and thousands of data recorded on a journey to confirm that the CUPRA Born is ready to conquer Australia.

    11/11/2022 - Auto Moto EN
  • 2022 Cupra Born - Crash & Safety Tests

    The CUPRA Born, the brand’s first 100% electric model, which delivers an emotional design and instantaneous performance, continued the company’s great results during Euro NCAP’s safety testing, achieving a 5-star safety rating.It’s a significant result for the CUPRA Born, and it now joins the CUPRA Formentor and CUPRA Leon as five-star cars, highlighting once again that the brand is committed to delivering vehicles that mix contemporary performance and maximum safety. But this time in a 100% electric model.

    07/07/2022 - Auto Moto EN
  • Marc ter Stegen answers 5 electric questions

    It’s a well-known fact that Marc ter Stegen is a figurehead on the pitch: his persevering attitude and saves are proof of that. However, what many don’t know is that the FC Barcelona goalkeeper is a role model off the field as well. A great advocate of sustainability, he takes various steps in his day-to-day life to contribute to a cleaner world, like consuming local products, reducing his use of plastics and making a firm commitment to zero-emission transport. In fact, on the day he received his first 100% electric car, the CUPRA Born, we asked him five rapid fire questions about how he “electrifies” his own life.

    20/01/2022 - Auto Moto EN
  • Marc ter Stegen discovers the CUPRA Born, his first fully electric car

    Marc ter Stegen is about to get into the CUPRA Born for the first time. The brand’s first 100% electric model will also be the first electric car for the Barça goalie. It’s an important moment for this staunch advocate of sustainability, but before handing him the keys, CUPRA CEO Wayne Griffiths has something to show him - the place where the CUPRA Born was created where some of the best-kept secrets of the brand’s future are kept.

    15/12/2021 - Auto Moto EN