Description
Added on the 23/06/2020 09:41:54 - Copyright : Auto Moto EN
A car arrived on the market in 1972 that signalled a turning point in the world of mobility. It was the SEAT 127. With more than 1.3 million units sold, it became the brand’s all-time best-seller until the arrival of the SEAT Ibiza, which, after five generations, still holds the title with more than 6 million units sold. Today, a half century after the launch of the 127, these two vehicles, benchmarks in their respective eras in terms of technology, design and safety, hit the road together for the first time.
Snow, ice, wet roads, sub-zero temperatures; sand, dust, desert, unpaved roads, blistering heat. There’s no end to the number of landscapes you can travel through on a motorbike, nor to their diversity depending on the climate, weather or road conditions. That’s why, to ensure the best possible performance of the SEAT MÓ 125 100% electric scooter, the SEAT MÓ Quality and R&D team put it to the test in two opposing landscapes, the mountains of Baqueira Beret (Lleida) and the Tabernas Desert (Almería), in Spain, with a temperature difference of 55ºC between them, covering a total of 4,400 kilometres.
In Roman mythology, Diana was the goddess of the hunt, patroness of nature and the Moon. Always depicted with her bow and arrows, this protector watched over the forests and all life that was born in them. Today, her arrows point the way to the mobility of the future. Her name has been given to a pilot project for an autonomous car pioneered by SEAT S.A. engineers in collaboration with the Automotive Technology Centre of Galicia (Centro Tecnolóxico de Automoción de Galicia, CTAG). The DIANA project is also part of the SEAT S.A. Innova platform, a space that promotes continuous innovation in all areas of the company, fostering new ways of working based on co-creation and the start-up model.
The SEAT Ibiza is the brand’s best-selling vehicle and has paved the way for SEAT’s enormous success as it works towards growing its position as a global company, delivering vehicles to markets across the world.Since its introduction in 1984 the SEAT Ibiza has sold nearly six million units across all generations, and the latest generation is set to continue the huge success of the urban car.The new SEAT Ibiza combines a refreshed exterior design that enhances its look by incorporating features such as 100% LED headlamps technology as standard and a range of new alloy wheels designs. Smaller, more subtle additions such as the model’s name finished in handwritten lettering and a two-tone chrome finished SEAT logo add to the delicate improvements.Inside a revolution has happened. A completely new soft dashboard that houses a larger, floating central infotainment system signifies the shift to a digital approach, putting the SEAT Ibiza more in-sync with the world around it. Control is more tangible thanks to the new ergonomically designed multifunction Nappa steering wheel, while the quality of the fit and finish is now even more apparent, highlighted most obviously by the integration of the newly designed air vents, illuminated using the latest lighting technology.
SEAT is updating its Ibiza, adding a refreshed exterior look, a revolution to the interior, as well as new levels of connectivity and driver assistant systems.The SEAT Ibiza has been a key pillar of the brand’s success since it was first introduced back in 1984, and after 37 years, five generations and nearly 6 million sales, it’s SEAT’s most successful vehicle to ever roll off the production line. The facelifted fifth generation is aiming to maintain that winning mentality as a key model in its segment in Europe.The world’s become increasingly digitalised and the SEAT Ibiza is ready to be part of the journey, bringing greater intuitiveness, functionality and quality to the interior space, achieved through an improved design language and increased levels of connected technology and new, more elegant materials.
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