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How Macy's Is Surviving The Retail Apocalypse

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Macy's first-quarter results beat expectations and showed a second consecutive quarter of positive comparable sales. The department store is focusing on improving the in-store experience rather than using continuous promotions to try and lure customers. Macy's success shows customers still value brick-and-mortar stores. Macy's CEO said, "We are not in the commodity business, we are in the experience business." Recently Macy's acquired STORY, a New York City concept store that reinvents itself every six-to-eight weeks. This concept incentivizes customers to keep coming back to see what's new. The company has also introduced mobile checkout options to get rid of lines.

Added on the 16/05/2018 14:51:39 - Copyright : Wochit

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