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Netflix Dominates HBO In Subscriber Battle

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Netflix's original programming is blowing away its competition in the eyes of consumers, but the subscriber count for HBO's streaming service is surging, according to new research from Morgan Stanley and Alphawise. Netflix will spend an estimated $8 billion on content this year. An increasing percentage of those funds will go toward the production of original shows and movies (with over 1,000 originals projected this year), as Netflix moves away from licensing content from studios like Disney, which is slated to debut a Netflix competitor in 2019. And Netflix's massive investment in its "Netflix Originals" appears to be increasingly paying off, as favorability for the service's original programming has grown in each year of Morgan Stanley's annual survey. In the firm's 2018 survey, 39% of respondents said Netflix had the "best original programming" among all subscription services, a 6% rise from 33% last year. Netflix's figure more than doubled HBO, which came in second place this year with 14% of respondents, roughly the same figure it posted in 2017. Amazon Prime (5%), Hulu (4%), Showtime (3%), and Starz (2%) followed. 32% of survey respondents answered "Don't know," while Cinemax, Encore, Epix, and "Other" rounded out the survey with 1% or less each. Morgan Stanley wrote that the second season of Netflix's "Stranger Things," released in October 2017, was likely the "largest driver" of Netflix's increase in favorability for this year's survey. Netflix premium OTT service best original programming Jenny Cheng/Business Insider The firm also projects a rapid expansion in the reach of HBO's premium streaming service, HBO Now, which is expected to build on its lead among "over-the-top" (OTT) services from traditional media outlets. By the end of the year, HBO Now is projected to reach 7 million US subscribers — more than double the 3.1 million subscribers that Showtime and CBS All Access are projected to reach in 2018. Morgan Stanley Research Overall, HBO's cable and premium subscriptions reached a count of nearly 38 million US subscribers at the end of 2017, while Netflix reached nearly 53 million domestic subscribers, according to Morgan Stanley. But it's not an "either/or" situation for the two entertainment giants. Morgan Stanley notes that 53% of Netflix subscribers in 2018 are also subscribed to at least one premium network, with many holding an HBO subscription. HBO Now's rapid growth in 2017 led a massive increase in OTT premium subscribers across all providers. Total OTT premium subscribers hit 10 million last year, which more than doubled 2016's year-end count. SEE ALSO: All 65 of Netflix's notable original shows, ranked from worst to best NOW WATCH: NBA ref explains why the James Harden step-back jumper isn't traveling More: TV BI Graphics Netflix HBO FACEBOOK LINKEDIN TWITTER EMAIL COPY LINK by Taboola Sponsored Links Recommended from the Web 13 Of The Most Attractive Female Billionaires Trendchaser Forrest Gump Author Reveals What Jenny Actually Died From World Lifestyle A Fast Way To Pay Off $10,000 In Credit Card Debt Nerdwallet Wexford, Pennsylvania: This Brilliant Company Is Disrupting a $200 Billion Industry EverQuote Insurance Quotes It’s Like eBay, But Everything Sells in 90 Seconds. Tophatter The Azure Free Account: Build Great Apps Today Microsoft Azure Do You Come From Royal Blood? Your Last Name May Tell You. Ancestry If You're Over 30 And Own A Computer, This Game Is A Must-Have! Throne: Free Online Game Embarrassingly Incorrect Phrases Even Smart People Misuse Work + Money Read about AI tools transforming retail Microsoft Recommended For You Powered By Sailthru The 34 hottest video games you shouldn't miss in 2018 The best strollers you can buy Share your opinion — Become a BI Insider today 11 candid photos of the royal family at Prince Harry and Meghan Markle's wedding MICHAEL JORDAN: How the richest NBA player ever spends his $1.65 billion Recommended For You WHERE ARE THEY NOW? LeBron James' teammates from his first stint with the Cavaliers Videos You May Like 1,500 happily-married people say the key to lasting relationships isn’t communication — it’s respect MICHAEL MOORE: 'I think there’s an excellent chance' Trump will be president The rise and fall of Hooters Air — the airline that lost the 'breastaurant' $40 million This lingerie company stopped using Photoshop on all of its models and it paid off big by Taboola Sponsored Links From The Web Wexford, Pennsylvania: This Unbelievable, Tiny Company Is Disrupting a $200 Billion Industry EverQuote Insurance Quotes 4 Best Credit Cards For Consolidating Debt Compareacards.com By LendingTree by Taboola Featured It's time for better capitalism More "Better Capitalism" " Silicon Valley could help the last people you'd expect — and Elon Musk has given $15 million to a contest that will prove it More "Better Capitalism" " Business Insider Intelligence Exclusive On Artificial Intelligence AI 101: FREE Report Get

Added on the 21/05/2018 14:42:51 - Copyright : Wochit

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