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Added on the 15/01/2016 15:28:31 - Copyright : Reuters EN
Some of the most iconic buildings on the Ferrari campus provide the backdrop to light projections that express the unique nature of a company composed of over 5,000 people. The show occupies a scenic space of more than one kilometre along Viale Enzo Ferrari and is animated with three-dimensional images and light architectures created by more than 400 elements using the latest low-energy technologies, including projectors, LED bars and laser effects.Projected onto the brick arch framing Ferrari’s historic entranceway are videos of some of the cars that have passed through it over the years. They include the 125 S which made its debut here in 1947, marking the start of an incredible series of models, and the two 499P Hypercars that marked the Prancing Horse’s triumphant return to the 24 Hours of Le Mans this June.Continuing along the avenue lit up in red, the former paint shop tower is transformed into a large screen emblazoned with the values that the Prancing Horse has always embodied: Individual and Team; Tradition and Innovation; Passion and Achievement.Other elements commemorate the year’s highlights, showing the faces of workers from each part of the company’s identity: Racing, Sports Cars and Lifestyle. Ferrari’s people are at the heart of a range of initiatives announced over recent months, including the broad-based share ownership scheme which will make each employee a shareholder.
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To mark the eagerly anticipated release of No Time To Die, Jaguar’s latest XF Saloon found itself involved in a thrilling chase across London, as Jaguar Racing’s Formula E driver Mitch Evans aimed to be amongst the very first to see the film.The action is set against some of the capital’s most iconic landmarks including the Shard, Tower Bridge, City Hall and Millennium Bridge. Mitch, who is at the wheel of the Santorini Black XF R-Dynamic HSE, is unaware he is being pursued by free runner and Parkour athlete Lynn Jung. The reason for their chase? He has unwittingly dropped his tickets to the screening and Lynn is determined to ensure his wait to see No Time To Die is over.The six-mile chase starts in Laffone Street, close to Tower Bridge, and weaves its way across the city with Lynn running, jumping and somersaulting in pursuit of Mitch, who is enjoying the XF’s luxury, comfort and serenity thanks to its Active Noise Cancellation and Cabin Air Ionisation technology. Distanced from the noise and chaos of the city around him, Mitch focuses on the drive, making the most of the XF’s precise, intuitive steering – and the responsive, refined performance of its 300PS Ingenium engine. The action concludes in London’s famous Baker Street, where the tickets are returned in spectacular style, allowing Mitch to finally enjoy No Time to Die.
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