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Foursquare’s Plan to Use Your Data to Make Money

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The once hyped social media company had already fallen off many people’s radars before its 2014 relaunch. That event failed to generate sustained buzz, and it’s been quiet ever since. To succeed, Foursquare is staking out a plan where it doesn’t need most of us to use Foursquare at all. This week the company announced a management shuffle and a new round of funding that cut the company’s value in half, marking the second time it’s been devalued by investors. over the last 18 months, while most people have been looking at the company’s consumer-focused apps, Foursquare has quietly built an ad-targeting and location data business that new president Steven Rosenblatt is growing rapidly. What’s more, these services don’t depend on attracting new users to Foursquare’s apps.

Added on the 19/01/2016 18:16:32 - Copyright : Wochit

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