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Why VW's Ad Agency Review Could Impact Ford

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Interpublic's Deutsch has lost the Volkswagen creative account in the U.S. as the automaker nears the end of its global agency review. Automotive News reports WPP, Publicis Groupe and Omnicom have all pitched for the business, which was put into review in April. The shop's elimination could signal that VW wants to consolidate larger portions of its business with one or two holding companies. Omnicom's DDB already handles major portions of the VW business in Europe and Canada. WPP has traditionally observed an exclusivity arrangement with Ford Motor Co., meaning that it must get the automaker's approval to pitch other automotive accounts.

Added on the 24/09/2018 09:17:35 - Copyright : Wochit

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