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Controversial Rebrands Of 2018

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It is common for companies to rebrand if they want to fresh start on their products and want to revamp their popularity. Business Insider recently listed the most controversial rebrands of 2018. For instance, Weight Watchers changed their name to WW. They wanted to change their name to show that their focus isn't weight loss, but rather helping their customers to improve their overall health. Dunkin' Donuts also just change their name to Dunkin.' Many of their customers didn't understand why they decided to change their name, because they found it completely unnecessary. Toys 'R' Us has changed it's name completely to Geoffrey's Toy Box. They did this because the company went bankrupt in 2017. It's a fresh start.

Added on the 21/11/2018 15:29:40 - Copyright : Wochit

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