Description
Added on the 30/10/2018 15:06:35 - Copyright : Auto Moto EN
The CUPRA brand, created from SEAT's award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren't founded in nostalgia but rooted in the present.Some of the most experienced, engaged and obsessed staff within the motorsport division decided to create a new dimension of the company - an alternative outlet for its competences and capabilities as an organisation.CUPRA will create an even livelier range of products focusing on SEAT models. They will leverage the Volkswagen Group's powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperating with people and companies which talk the same language and share the same understanding of how to create experiences: merchandising, accessories, events and, of course, motorsport.As CUPRA diversifies its business and develops new models that offer the perfect mix of performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.The start of this journey began last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.
Škoda Auto is updating the hatchback and estate versions of its iconic Octavia. With more than 7 million units sold, it is by far the brand’s best-selling model. Its fourth modern generation has now been given a freshened look that includes a revised Škoda grille and new second-generation LED Matrix beam headlights. Customers benefit from even more comprehensive standard equipment like a 10-inch Digital Display or dual-zone Climatronic. On top of that, the share of sustainable materials inside the car has increased. Further safety and assistance systems enhance active and passive safety and a new range structure provides additional individualisation options. The fourth generation of the modern Octavia enters its next production phase with a renewed sense of purpose. The new range structure comprises four trim levels – SE Technology, SE L, SportLine and vRS – as well as nine Design Selections for the interior.
SEAT is refreshing its successful Ateca with the introduction of the 2020 version. The revamped vehicle will build on its SUV attributes, adding a refreshed and more emotional appearance both inside and outside, a fully connected user experience, improved levels of safety, comfort and efficiency.The SEAT Ateca is designed and developed in Barcelona, and produced in Kvasiny (Czech Republic), refreshing the line-up of SUVs, alongside the compact Arona and larger Tarraco, in a segment that is growing every year in popularity as customers look for design and function in a single package.
The CUPRA brand, created from SEAT's award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren't founded in nostalgia but rooted in the present.Some of the most experienced, engaged and obsessed staff within the motorsport division decided to create a new dimension of the company - an alternative outlet for its competences and capabilities as an organisation.CUPRA will create an even livelier range of products focusing on SEAT models. They will leverage the Volkswagen Group's powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperating with people and companies which talk the same language and share the same understanding of how to create experiences: merchandising, accessories, events and, of course, motorsport.As CUPRA diversifies its business and develops new models that offer the perfect mix of performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.The start of this journey began last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.
The CUPRA brand, created from SEAT's award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren't founded in nostalgia but rooted in the present.Some of the most experienced, engaged and obsessed staff within the motorsport division decided to create a new dimension of the company - an alternative outlet for its competences and capabilities as an organisation.CUPRA will create an even livelier range of products focusing on SEAT models. They will leverage the Volkswagen Group's powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperating with people and companies which talk the same language and share the same understanding of how to create experiences: merchandising, accessories, events and, of course, motorsport.As CUPRA diversifies its business and develops new models that offer the perfect mix of performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.The start of this journey began last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.
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