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Added on the 30/10/2018 15:06:38 - Copyright : Auto Moto EN
The CUPRA brand, created from SEAT's award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren't founded in nostalgia but rooted in the present.Some of the most experienced, engaged and obsessed staff within the motorsport division decided to create a new dimension of the company - an alternative outlet for its competences and capabilities as an organisation.CUPRA will create an even livelier range of products focusing on SEAT models. They will leverage the Volkswagen Group's powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperating with people and companies which talk the same language and share the same understanding of how to create experiences: merchandising, accessories, events and, of course, motorsport.As CUPRA diversifies its business and develops new models that offer the perfect mix of performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.The start of this journey began last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.
The CUPRA brand, created from SEAT's award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren't founded in nostalgia but rooted in the present.Some of the most experienced, engaged and obsessed staff within the motorsport division decided to create a new dimension of the company - an alternative outlet for its competences and capabilities as an organisation.CUPRA will create an even livelier range of products focusing on SEAT models. They will leverage the Volkswagen Group's powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperating with people and companies which talk the same language and share the same understanding of how to create experiences: merchandising, accessories, events and, of course, motorsport.As CUPRA diversifies its business and develops new models that offer the perfect mix of performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.The start of this journey began last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.
The CUPRA brand, created from SEAT's award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren't founded in nostalgia but rooted in the present.Some of the most experienced, engaged and obsessed staff within the motorsport division decided to create a new dimension of the company - an alternative outlet for its competences and capabilities as an organisation.CUPRA will create an even livelier range of products focusing on SEAT models. They will leverage the Volkswagen Group's powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperating with people and companies which talk the same language and share the same understanding of how to create experiences: merchandising, accessories, events and, of course, motorsport.As CUPRA diversifies its business and develops new models that offer the perfect mix of performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.The start of this journey began last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.
Since their launch, Mercedes‑Benz has continuously developed the EQS and its siblings. Independent of model updates and faster than ever before, innovations have been incorporated into the series for the EQS, EQE, EQS SUV and EQE SUV. The company has responded to market and customer feedback more quickly than ever before with numerous product upgrades. For the current change year 2024, the EQS is now receiving an extremely extensive update package. The electric flagship comes with up to 82 kilometres more range, a new radiator cover with chrome applications and an upright Mercedes star on the front hood as well as even more comfort in the rear.The EQS was already one of the electric cars with the longest range. In the future, customers will be able to cover even more kilometres without stopping to charge. Thanks to an increased battery capacity from 108.4 to 118 kWh, the maximum range of the EQS 450 4MATIC, for example, increases from 717 to 799 kilometres. This means an increase in range of more than 11 percent. With a range of 683‑822 kilometres, the EQS 450+ even exceeds the 800-kilometre mark.
Mercedes-Benz will pursue a differentiated strategic approach with its vans in the future. As presented last year (2023), the company is aiming for a premium strategy for its commercial vans. In the future, a focused luxury strategy will apply to all newly developed, privately positioned vans, as is the case for all Mercedes‑Benz passenger cars. The aim is to fully implement this strategic change with the introduction of the upcoming modular and scalable Van Electric Architecture – VAN.EA for short – from 2026. The new private midsize vans EQV and V-Class are an important milestone on this path. Both are further elevated with new exterior and interior designs. There is also an increase in comfort and safety, especially thanks to more intelligent, digital networking. The models have been available to order from Mercedes‑Benz sales partners and online since January 2024. The standard equipment has been comprehensively upgraded and thereby tailored more precisely to customer requirements. The new V-Class starts at a list price of 59,470.25 euros[1], the new EQV from 75,281.78 euros. The new V-Class also forms the basis for the V-Class Marco Polo camper van, which is offered ex factory. It starts at 80,004.89 euros1 and adopts the model's attractiveness almost completely.
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