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Added on the 22/01/2019 07:21:01 - Copyright : Wochit
Dunkin' Dunkin' took over social media in 2020. It was everywhere, from its collaboration with trendy candle brand Homesick to a drink named after TikTok star Charli D'Amelio. Drayton Martin, Dunkin's vice president of brand stewardship, told Business Insider that the chain wants to get people talking. He wants people to say Wow, I didn't expect that from Dunkin'." Martin said they worked hard to break peoples perceptions of Dunkin. In late October, Dunkin' reported that US sales were up 0.9% in the third quarter.
According to Business Insider, Starbucks announced plans to step up its global presence in the marketplace. They plan to expand from 33,000 to 55,000 stores globally by 2030. Over half of its new stores will be cafes, 40% will be drive-thrus and 5% will be pickup formats. A large part of Starbucks' efforts will be focused in China, where they are building 600 new locations, in 2021. They are also enhancing their digital footprint online and in-stores. This includes the mobile order-ahead options and making in-store contactless payments. They will continue to emphasize on-the-go experiences that they've added since the pandemic, like curbside pickup, drive-thru, and mobile order-ahead, which increased at the start of COVID.
Starbucks is giving the gift of free coffee this holiday season. The coffee retailer is offering a free tall coffee (hot or iced) to frontline workers during the month of December. According to Business Insider, this is the second time the chain has offered up free drinks this year. Frontline workers eligible for the offer include "hospital staff including janitors and housekeepers. Pharmacists, firefighters, and dental professionals will also be able to cash in on the deal. Along with the free coffees, Starbucks is giving $100,000 to the National Alliance on Mental Illness.
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