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Added on the 04/02/2019 08:46:24 - Copyright : Auto Moto EN
FCA Heritage - the Group department dedicated to safeguarding and promoting the historic legacy of the Alfa Romeo, Fiat, Lancia and Abarth brands - exhibits at the 37th edition of "Automotoretrò", staged at Lingotto Fiere, Turin from 31 January to 3 February together with the tenth edition of "Automotoracing". This prestige event opens the programme of celebrations for the 70th anniversary of the Abarth brand, which FCA Heritage intends to mark by exhibiting fine classic cars originating from the Scorpion's partnership with the other Italian brands now belonging to the FCA Group.
For Abarth, 2020 was a year of successes: in racing, the Abarth 124 rally won the FIA R-GT Cup – basically the Gran Turismo world championships – for the third year running.Italian and German F4 Championships powered by Abarth: a story of success and promotion of young talents continues.In the Italian F4 championship, the young Gabriele Minì was the first Italian to win in the competition’s history.Commercial successes, too: market share is up almost 50% compared to 2019, setting an all-time record, and the 595 Scorpioneoro and 595 Monster Energy Yamaha have reached 80% of sales outside the domestic Italian market.In addition to its road victories, the Abarth Digital Day won the brand the Guinness World Record for the largest digital gathering ever.
FCA Heritage, the division of Fiat Chrysler Automobiles (FCA) for classic vehicles from the brands Abarth, Alfa Romeo, Fiat and Lancia, is celebrating its fifth birthday. This date is an important milestone for FCA Heritage to look to the future with dynamism and to further expand the range of services and activities in the fields of education, sport and culture. The employees at the Heritage Hub, the headquarters of FCA Heritage in Turin, which opened in 2019, are working with full vigor.
FCA Heritage, the division of Fiat Chrysler Automobiles (FCA) for classic vehicles from the brands Abarth, Alfa Romeo, Fiat and Lancia, has put the new “Officine Classiche” into operation. The Restoration and Certification Atelier provides services that are highly valued by classic car owners. The range of services extends from the creation of certificates of authenticity, through technical support, maintenance and repair services to complete restorations. With a new look and expanded space, the classic workshops do justice to their role as the flagship of FCA Heritage.
The mobility challenges of the future are here and propulsion systems that deliver performance and driving pleasure, while being even more sustainable, are top of the list of challenges. Episode 1, Season 2 of FCA What’s Behind showed how FCA’s global research activities are focused on identifying and developing propulsion technologies oriented toward sustainable mobility.At FCA, this focus on the future coexists with an appreciation for a valuable, inspirational legacy. For more than a century, the automobile has represented a revolution not only in mobility, but also in thought, horizons and possibilities. And for more than a century, on both sides of the Atlantic, the Group’s brands have produced models that have become part of the world’s cultural heritage. Episode 2 of the current season talks about FCA’s valued heritage, with a specific focus on the activities of FCA Heritage, which serves as a platform for the Group to communicate and leverage the rich history of its Italian brands.
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