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Added on the 10/09/2019 17:25:27 - Copyright : AutoExpress
With a pencil, paper and loads of talent. That’s how the design of the CUPRA Tavascan Extreme E Concept began, revealing the design language of the brand’s future series production 100% electric SUV that will reach the markets in 2024. This is the story behind the creation of a concept that is set to shape the future of the most extreme electric vehicle in racing competition.
The electric car is now the present of the automotive industry. Its breakthrough is bringing about changes in the entire development and production process of a car, beginning with its design. Which elements are eliminated? How can you increase range through design? We find the answers in the design of CUPRA's new concept car, the wholly electric Tavascan SUV coupe.
Sébastien Loeb, the nine-times World Rally Championship winner, has shared his sensations at the wheel of electric cars such as the CUPRA Tavascan after driving the new SUV during his stay in Sardinia for the Island X Prix, in which he raced with the CUPRA Tavascan XE. Despite deciding not to participate in the championship this year, Seb accepted the challenge proposed by the ABT CUPRA XE Team to take part in these two races.
The CUPRA Tavascan is the first hero of a new era for the challenger brand. Derived directly from the Tavascan showcar unveiled at the Frankfurt Motor Show in 2019, where it was presented as “the brand’s dream”, it brings the disruptive and unique vision of an all-electric future to the market.The CUPRA Tavascan takes the brand’s electrification journey in a new direction with an exponential impulse to create emotional vehicles that break conventional rules and deliver for a new generation of car lovers.The CUPRA Tavascan brings together a fully electric SUV coupe that merges desirability and instantaneous performance. The SUV coupe embodies CUPRA’s electrified vision while remaining faithful to the 2019 concept car.
CUPRA landed at the IAA International Motor Show in Munich to present the brand’s future electric vision. Its newest concept car, the CUPRA UrbanRebel Concept, also made its first public appearance at the pre-opening of the new CUPRA City Garage in Munich. The urban electric car is a strategic pillar for the company, Griffiths said. SEAT S.A. together with the Volkswagen Group plays a key role in developing the urban electric project. SEAT S.A. is developing the cars of the urban electric family, while Volkswagen is developing the platform and CARIAD the software. The ambition is to produce more than 500,000 vehicles per year in Spain for different Group brands from 2025 onwards.Based on this project, the company has an ambitious plan in Spain, called Future: Fast Forward. The main driver of this plan is the production of the urban electric vehicle in Spain, which could become the engine for the transformation of the Spanish automotive industry, the second largest car producer in Europe.
CUPRA injects its DNA into the CUPRA Tavascan Extreme E Concept. The all-electric off-road racing car is the next stage in the brand’s Extreme E adventure, which also hints at the design language to be used in the future series production CUPRA Tavascan, the brand’s second 100% electric model based that will be designed and developed in Barcelona and will reach Europe and overseas markets in 2024.
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