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Added on the 11/09/2019 12:15:36 - Copyright : Auto Moto EN
It's showtime. The IAA 2019 is open. The world is looking to Frankfurt, where the international automotive industry comes through the bank with high-tension contributions in appearance. Daimler too is focusing its presentation at the IAA 2019 on sustainability. In the interview, Daimler CEO Ola Källenius comments on the impulses emanating from the IAA, the technical highlights such as the third hybrid generation and the vision of a luxury-class sedan, which was presented today. And he cited a German saying at the press conference in connection with the Vision EQS, which has been the constant motto of the Mercedes festival SCHÖNE STERNE for 10 years: "Beauty is in the eye of the beholder!" Coincidence?Mr Källenius, the IAA 2019 will be a very important IAA after all the discussions on mobility of the future in recent months. Which impulses and which signals will emanate from Frankfurt?Källenius: "The IAA is a very important trade fair for us, the world's largest motor show and, so to speak, our home game. The signals we send are the innovative future of individual mobility. We have a bunch of naturally great new cars, visions, technologies: What is the mobility of tomorrow? This will be experienced at the IAA. "
Interesting workshops and a first look at numerous world premieres: on the eve of the International Motor Show (IAA) 2019, invited media representatives were already expecting an extensive program in the Forum of the Frankfurt Festhalle. In the presentation 'Best Customer Experience 4.0 - luxury experience means ease of interaction,' Britta Seeger explained how Mercedes-Benz is aligning sales at all customer contact points. With the 'Best Customer Experience 4.0' sales strategy, the brand is taking the next major step towards seamlessly linking digital sales channels with the physical brand experience. The company, together with its sales partners, expects to realize a quarter of worldwide passenger car sales via online channels by 2025.
Mercedes-Benz unveiled its first full- electric vehicle, the EQC, at 2018 Paris Motor Show. The EQC is the first vehicle presented by Mercedes-Benz under the EQ brand. Both outside and in, the EQC embodies the design language of progressive luxury. It is equipped with a completely new drive system which comprises a compact electric driveline (eEDL) at each axle front and rear, giving the EQC all-wheel-drive handling characteristics. Also onboard is the groundbreaking MBUX multimedia system – Mercedes-Benz User Experience – enhanced with a wide range of EQ-specific content such as the display showing range, charge status and energy flow. EQ-optimised navigation, driving programmes, charging current and departure time can also be controlled and set using MBUX. With Mercedes me, EQ offers comprehensive services and makes electric mobility comfortable, convenient and usable on an everyday basis.
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