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The New MINI Electric. The Muscle Car

Noiseless, emissions-free but very powerful: the MINI Electric will soon enrich the experience of locally emissions-free mobility with the addition of unique driving fun and the individual flair that is so typical of the British premium brand. The recent “testing programme” for the first purely electrically powered MINI was equally unconventional: on a foray to Frankfurt airport, a close-to-series prototype of the new model demonstrated just what electromobility in the style of MINI is capable of setting in motion. The MINI Cooper SE slipped straight into the role of an aircraft tug, setting off to the loading point towing a Boeing 777F freight aircraft with an unladen weight of some 150 tons. The unusual hook-up was filmed in a video clip. Created collaboratively by the BMW Group and Lufthansa Cargo, the 45-second commercial shows the MINI Cooper SE as a “muscle car” pulling the significantly larger and heavier transport aircraft across the airfield. The clip marks the start of a number of social media videos portraying the MINI Cooper SE in an exciting and entertaining manner. The videos, which will be published in the lead up to its market introduction, will link various topics of the BMW Group to be brought together.”