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Added on the 13/01/2020 07:28:02 - Copyright : Auto Moto EN
Luxury has always been part of the soul of Mercedes-Benz. Going forward, the brand will see a renewed focus on luxury, making it an integral part of all products, customer interactions and digital technologies. Mercedes-Benz will reshape its product portfolio, brand communications and its sales network to deliver a true luxury experience - a luxury experience that will be electric, software-driven and sustainable.Mercedes-Benz will take actions to improve and recalibrate its market strategy. These will focus on optimizing the balance between volume, price and channel mix to ensure improved contribution margins from the current and future portfolio. Mercedes-Benz will also focus its product development resources and capital on the most profitable parts of the market and the segments in which it competes, in order to ensure structurally higher profitability.
The Mercedes-Benz show stand invites visitors into a world of forward-looking mobility. Visitors will be able to experience the highlights of the product and technology brand EQ – the all-electric EQC 400 4MATIC, the Vision EQS and also a new, futuristic concept vehicle. The 2020 show stand will give visitors the opportunity to dive into an adventure world, underscoring the consistent enhancement of the Mercedes-Benz trade show concept. The focal point comprises the brand world as well as its products, services and innovations.
On the way to the mobility of the future, Mercedes-Benz is a pioneer going far beyond the purely technical realisation of the automobile from today's point of view. Instead, the company's experts anticipate different perspectives and social trends. With the VISION AVTR, Mercedes-Benz is demonstrating a sustainable vision of zero-emission mobility - also in terms of drive technology.With its four high-performance and near-wheel-built electric motors, the VISION AVTR embodies a particularly agile implementation of the vision of a dynamic luxury sedan. With a combined engine power of more than 350 kW, the VISION AVTR sets a new benchmark for EQ Power. Thanks to the intelligent and fully variable torque distribution, the power of the four fully individually controllable motors is not only managed in the best possible way in terms of driving dynamics, but above all in a highly efficient manner. The innovative all-wheel drive with torque vectoring enables completely new freedoms and guarantees driving dynamics at the highest level while at the same time providing the best possible active safety. This means that each wheel can be driven separately and depending on the driving situation. Due to the possibility to drive the front and rear axles simultaneously or in opposite ways, the VISION AVTR can move sideways by approx. 30 degrees, in contrast to conventional vehicles. The so-called "crab movement" gives the concept vehicle a reptile-like appearance even in its movement.
On the way to the mobility of the future, Mercedes-Benz is a pioneer going far beyond the purely technical realisation of the automobile from today's point of view. Instead, the company's experts anticipate different perspectives and social trends. With the VISION AVTR, Mercedes-Benz is demonstrating a sustainable vision of zero-emission mobility - also in terms of drive technology.With its four high-performance and near-wheel-built electric motors, the VISION AVTR embodies a particularly agile implementation of the vision of a dynamic luxury sedan. With a combined engine power of more than 350 kW, the VISION AVTR sets a new benchmark for EQ Power. Thanks to the intelligent and fully variable torque distribution, the power of the four fully individually controllable motors is not only managed in the best possible way in terms of driving dynamics, but above all in a highly efficient manner. The innovative all-wheel drive with torque vectoring enables completely new freedoms and guarantees driving dynamics at the highest level while at the same time providing the best possible active safety. This means that each wheel can be driven separately and depending on the driving situation. Due to the possibility to drive the front and rear axles simultaneously or in opposite ways, the VISION AVTR can move sideways by approx. 30 degrees, in contrast to conventional vehicles. The so-called "crab movement" gives the concept vehicle a reptile-like appearance even in its movement.
On the way to the mobility of the future, Mercedes-Benz is a pioneer going far beyond the purely technical realisation of the automobile from today's point of view. Instead, the company's experts anticipate different perspectives and social trends. With the VISION AVTR, Mercedes-Benz is demonstrating a sustainable vision of zero-emission mobility - also in terms of drive technology.With its four high-performance and near-wheel-built electric motors, the VISION AVTR embodies a particularly agile implementation of the vision of a dynamic luxury sedan. With a combined engine power of more than 350 kW, the VISION AVTR sets a new benchmark for EQ Power. Thanks to the intelligent and fully variable torque distribution, the power of the four fully individually controllable motors is not only managed in the best possible way in terms of driving dynamics, but above all in a highly efficient manner. The innovative all-wheel drive with torque vectoring enables completely new freedoms and guarantees driving dynamics at the highest level while at the same time providing the best possible active safety. This means that each wheel can be driven separately and depending on the driving situation. Due to the possibility to drive the front and rear axles simultaneously or in opposite ways, the VISION AVTR can move sideways by approx. 30 degrees, in contrast to conventional vehicles. The so-called "crab movement" gives the concept vehicle a reptile-like appearance even in its movement.
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