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Added on the 01/12/2020 06:48:37 - Copyright : Auto Moto EN
The 23rd "Vernasca Silver Flag" has just ended, a historical re-enactment of the Castell'Arquato-Vernasca time trial that was disputed from 1953 to 1972. This edition, dedicated to the world of French competitions, saw 220 authentic jewels to form a museum traveling ever so careful to tell the whole story of sport on four wheels. On the starting grid the precious 1900 Sport Spider of 1954, made available by the Arese Alfa Romeo Historical Museum: it is a very rare racing spider, produced in only two copies. An authentic jewel belonging to the collection of FCA Heritage, the body that deals with the enhancement and promotion of the company's historical heritage. The "Silver" is not a race but the dynamic aspect allows you to recreate the atmosphere of authentic competitions. This is the magic of the event, able to excite not only the public but also the competitors. Among the illustrious names that have been awarded Arturo Merzario, on board the 1900 Sport Spider and Bernard Darniche with the Lancia Stratos. The Best of Show among the post-war cars went to the Alfa Romeo 2000 Sportiva, one of the two models built, belonging to Axel Marx. A car that the Swiss collector managed to make his own after almost thirty years of courtship.
The Heritage HUB is inaugurated today, the fluid and creative space that houses the FCA Heritage department. This area does not simply respond to the natural need for a modern and stimulating work environment, but represents a multi-purpose space, a place of narration linked to the territory, where the FCA Heritage mission can best be expressed: protection, dissemination and promotion of historical heritage of the Italian brands of FCA. Heritage HUB is born in an evocative and evolved building, where interaction and connectivity give a new look to the glorious history of Fiat, Lancia, Abarth, the most closely linked brands in the Turin area, and Alfa Romeo. It rises in the former Officina 81 in Via Plava, in the industrial area of Mirafiori, a historic mechanical production plant and a sub-alpine reality of inventiveness and engineering that today generates new energy. The original environment was the subject of a careful conservative restoration that respected the industrial nature, the historic colors, mustard and green, the cement flooring, the lattice of metal pillars. Looking up you can admire the suspended exhibition on the history of Mirafiori, a journey of photographic and textual panels that tells the most significant events of the establishment through an engaging and intuitive use, eighty years after its inauguration. Furthermore, inside the Hub there are all the services and products signed by FCA Heritage and the exclusive showcase of "Reloaded by creators", the project that certifies and brings historic cars back to their original beauty, making them available for sale. But the most significant surprise concerns the inimitable exhibition of cars: the 15,000 m2 of Heritage HUB host over 250 cars, authentic jewels of the FCA Heritage collection - some never shown in public - that make the structure a place of training and emotion : not a traditional museum space, but a real three-dimensional archive in constant enrichment and an incubator of ideas that can be admired through guided tours. The central area of the space hosts eight thematic exhibitions, each of which houses eight cars from different eras and brands: the oldest dates back to 1908, and the most modern from 2008. A century of history in sixty-four cars, apparently far apart for type, age and brand, but capable of concretely representing the theme of the area to which they belong, according to an innovative exhibition criterion. The space will soon be open to the public, and on 2 April, on the occasion of its presentation to the press, the new "Brand" section will be debuted on the FCA Heritage portal, describing the history of brands from an industrial point of view, the evolution of logos , the most significant characters and cars.
In Turin via Carlo Abarth was officially named, in honor of the first 70 years of the Abarth brand and the strong bond shared by its founder and the capital city of the Piedmont region since 1949.The attendees at the ceremony included Francesco Sicari, Chairman of the City Council, Sergio Rolando, Councilor for the Budget, Planning and Place Names, Luisa Bernardini, President of Constituency 2, Luca Napolitano, Head of EMEA Fiat and Abarth brands, and Roberto Giolito, Head of FCA Heritage, who together unveiled the street sign for the section of road between Corso Orbassano and Via Plava. The headquarters of the Home of the Scorpion are currently located here, as is the Heritage HUB, which houses some of the most important vehicles produced by Abarth throughout its history."This year, Abarth is celebrating its 70th anniversary. Naming a street in Turin after its founder Carlo Abarth is certainly the best way to end a record-breaking year of celebrations on a high." stated Luca Napolitano. "I'd like to thank the City of Turin for this acknowledgement of a person who revolutionized the world of racing cars with his ingenious intuition and unique developments. Our community, which currently has 110,000 fans and more than 70 clubs in Europe, also wanted to participate in this historical moment, bearing testimony to the high level of esteem enjoyed by the brand and its history and paying tribute to its founder. All of this makes me extremely proud."
FCA is using CES 2020 in Las Vegas to demonstrate the company's newest technologies related to electrification, Uconnect user experience (UX) and connectivity in a visual and physical array, honoring and building on the company's history and tradition of innovation.Ever since the first car radio appeared nearly 100 years ago, automotive innovators have worked to contribute more technology to the space. FCA customers love and are loyal to the company's brands partially due to heritage, and since CES is focused on electronics, it challenged FCA to mix the two pieces in a display of tradition and technology that addresses the growing expectations of car buyers.Electric vehicles, connectivity and autonomous vehicles are among the hot topics in the auto industry. FCA's visually and physically stimulating approach at CES showcases the company's efforts in an ever-changing wave of technology while respecting the company's history.
In Turin via Carlo Abarth was officially named, in honor of the first 70 years of the Abarth brand and the strong bond shared by its founder and the capital city of the Piedmont region since 1949. The attendees at the ceremony included Francesco Sicari, Chairman of the City Council, Sergio Rolando, Councilor for the Budget, Planning and Place Names, Luisa Bernardini, President of Constituency 2, Luca Napolitano, Head of EMEA Fiat and Abarth brands, and Roberto Giolito, Head of FCA Heritage, who together unveiled the street sign for the section of road between Corso Orbassano and Via Plava. The headquarters of the Home of the Scorpion are currently located here, as is the Heritage HUB, which houses some of the most important vehicles produced by Abarth throughout its history.
French President Emmanuel Macron visits the construction site of Notre-Dame Cathedral, on the eve of the fourth anniversary of the fire that destroyed large parts of the historic monument, and greets people working on the site. IMAGES
On the third anniversary of the fire at Notre-Dame in Paris, French President Emmanuel Macron and his wife Brigitte inspect the progress of work in the cathedral. IMAGES
Images of the exterior of the Notre-Dame de Paris cathedral, some of which is under construction two years to the day after the fire that ravaged the building. French President Emmanuel Macron is due to visit the site later today. IMAGES
FCA Heritage, the division of Fiat Chrysler Automobiles (FCA) for classic vehicles from the brands Abarth, Alfa Romeo, Fiat and Lancia, has put the new “Officine Classiche” into operation. The Restoration and Certification Atelier provides services that are highly valued by classic car owners. The range of services extends from the creation of certificates of authenticity, through technical support, maintenance and repair services to complete restorations. With a new look and expanded space, the classic workshops do justice to their role as the flagship of FCA Heritage.
The mobility challenges of the future are here and propulsion systems that deliver performance and driving pleasure, while being even more sustainable, are top of the list of challenges. Episode 1, Season 2 of FCA What’s Behind showed how FCA’s global research activities are focused on identifying and developing propulsion technologies oriented toward sustainable mobility.At FCA, this focus on the future coexists with an appreciation for a valuable, inspirational legacy. For more than a century, the automobile has represented a revolution not only in mobility, but also in thought, horizons and possibilities. And for more than a century, on both sides of the Atlantic, the Group’s brands have produced models that have become part of the world’s cultural heritage. Episode 2 of the current season talks about FCA’s valued heritage, with a specific focus on the activities of FCA Heritage, which serves as a platform for the Group to communicate and leverage the rich history of its Italian brands.
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