Description
Added on the 17/02/2021 09:15:55 - Copyright : France 24 EN
McDonald's is rolling out a new chicken sandwich across the US in early 2021. The fast-food giant has been working on a revamped chicken sandwich over the last year. According to Business Insider McDonald's have allegedly been testing multiple sandwiches. McDonald's new sandwich aims to compete with Popeyes and Chick-fil-A in the chicken sandwich wars. Last year's Popeye's launched a supremely successful chicken sandwich. Chick-fil-A's continuing success has proved that a high-quality chicken sandwich can drive sales.
Business Insider reports that McDonald's franchisees are optimistic about the future of the business. The franchisees optimism is higher than it has been in years, according to Kalinowski Equity Research's quarterly survey. McDonald's sales have been driven by speciality meals and new items like Spicy McNuggets. The fast-food giant has also profited from sit-down restaurants' struggles.