Description
Added on the 22/02/2021 07:26:06 - Copyright : Auto Moto EN
Maserati continues its journey into the future with an evolutionary story starring Miriam Leone. The actress, at the wheel of her Maserati Ghibli Hybrid Gransport, relives the experiences that have shaped her life and her career.This Drone Drive Experience shows the Ghibli Hybrid from above as it travels the streets of the capital; the fluid rhythm intertwines with the story of Miriam Leone, between her childhood memories spent between Etna and the sea, and her unique life, which she keeps in constant evolution thanks to her profession as an actress.Transformation, elegance and audacity: these are the keywords that describe both the personal and professional history of the actress and that of Maserati. A journey of evolution and experimentation characterized by the ability to always look to the future, strengthened by the lessons learned along the way.The Maserati Ghibli Hybrid is the first electrified car in the brand's history and has ignited the spark of electrification. With the new Ghibli Hybrid, the House of the Trident has projected itself into the future without distorting the philosophy and values of the brand, such as that unmistakable sound that has always distinguished all Maseratis, and outstanding performance: 255 km / h top speed and acceleration from 0 to 100 km / h in 5.7 seconds.
In a show full of energy and immersed in an atmosphere that evokes transformation, innovative momentum, ingenuity, creative inspiration, and a whole new experience that anticipates an exciting new journey into the future, Maserati staged “Made in Thunder”, an overture to the Folgore, the new 100% electric chapter of the House of the Trident.Elegant, attractive, with a sporty and adventurous character, a harmonious and gritty synthesis of all that is innovation, without sacrificing the pleasure of a car with the utmost comfort and distinctive craftsmanship, GranCabrio Folgore is the first 100% electric convertible in the luxury segment and the fastest on the market. After the GranTurismo Folgore, the brand's first fully electrified icon, and the Grecale Folgore, the first 100% electric SUV in the Trident’s history, the new open-top Maserati completes the Modena-based company's current full-electric offering.With its new ‘creature’, the offspring of the most overwhelming force of innovation, Maserati is once again a pioneer and forerunner in the automotive world, where electrification now sets the boundaries and rules, interpreted and set out by the Italian luxury brand with its timeless creations that can reconcile the brand’s powerful DNA according to new, contemporary stylistic, technological and engineering inspirations.The show continued with speeches from Klaus Busse and Davide Grasso. The Maserati Head of Design led the audience on a voyage of discovery of the beauty and spirit of the GranCabrio Folgore, which for its debut sported the exclusive Liquid Rose Gold colour, Titan Grey soft top and sophisticated Denim and Ice interiors, with contrasting stitching – a jewel of the Maserati Fuoriserie customisation programme. He told the story of the car's distinctive features, from its captivating design and amazing performance to the unmistakable signature of the Folgore sound and the incredible tech specs derived from Formula E cars, shared with Maserati for mass production.Alongside a group of representatives from the Maserati Family, Maserati's Chief Executive Officer then took the reins of the show for the final farewell, thanking the guests for coming and bearing witness to Maserati's new electric future. Recalling how the thunderous, harmonious encounter and clash between art and science has for centuries generated and inspired the search for excellence inherent in the Italian DNA, and how the same impetus has always featured in Maserati's work and spirit, Davide Grasso noted that there could be no Maserati without Italy, even in the new electric chapter of the brand’s history, as he officially welcomed in the new era.Folgore is the voice of Maserati's future, a thunder that infuses new energy and ignites the future of the brand.
In a show full of energy and immersed in an atmosphere that evokes transformation, innovative momentum, ingenuity, creative inspiration, and a whole new experience that anticipates an exciting new journey into the future, Maserati staged “Made in Thunder”, an overture to the Folgore, the new 100% electric chapter of the House of the Trident.Elegant, attractive, with a sporty and adventurous character, a harmonious and gritty synthesis of all that is innovation, without sacrificing the pleasure of a car with the utmost comfort and distinctive craftsmanship, GranCabrio Folgore is the first 100% electric convertible in the luxury segment and the fastest on the market. After the GranTurismo Folgore, the brand's first fully electrified icon, and the Grecale Folgore, the first 100% electric SUV in the Trident’s history, the new open-top Maserati completes the Modena-based company's current full-electric offering.With its new ‘creature’, the offspring of the most overwhelming force of innovation, Maserati is once again a pioneer and forerunner in the automotive world, where electrification now sets the boundaries and rules, interpreted and set out by the Italian luxury brand with its timeless creations that can reconcile the brand’s powerful DNA according to new, contemporary stylistic, technological and engineering inspirations.The show continued with speeches from Klaus Busse and Davide Grasso. The Maserati Head of Design led the audience on a voyage of discovery of the beauty and spirit of the GranCabrio Folgore, which for its debut sported the exclusive Liquid Rose Gold colour, Titan Grey soft top and sophisticated Denim and Ice interiors, with contrasting stitching – a jewel of the Maserati Fuoriserie customisation programme. He told the story of the car's distinctive features, from its captivating design and amazing performance to the unmistakable signature of the Folgore sound and the incredible tech specs derived from Formula E cars, shared with Maserati for mass production.Alongside a group of representatives from the Maserati Family, Maserati's Chief Executive Officer then took the reins of the show for the final farewell, thanking the guests for coming and bearing witness to Maserati's new electric future. Recalling how the thunderous, harmonious encounter and clash between art and science has for centuries generated and inspired the search for excellence inherent in the Italian DNA, and how the same impetus has always featured in Maserati's work and spirit, Davide Grasso noted that there could be no Maserati without Italy, even in the new electric chapter of the brand’s history, as he officially welcomed in the new era.Folgore is the voice of Maserati's future, a thunder that infuses new energy and ignites the future of the brand.
On Monday 15 April in Rimini, in the heart of the Motor Valley, Maserati brings together the press and industry insiders for the long-awaited Folgore Day. The event is taking place on the 110th anniversary of the Modena-based manufacturer: the Trident’s narrative is rich in commercial and racing successes – these have included the creation of some of the most iconic cars in the history of international motoring and many wins in high-level motorsport. Folgore Day officially marks the brand’s entry into the new electric dimension, where the Folgore range is ready to dominate and represent the Brand’s future around the world.A journey of electrification, innovation, luxury and excellence in the best Italian tradition, on which Maserati has embarked in the last year with the launch of its 100% electric models: GranTurismo Folgore, the Trident’s first all-electric car; Grecale Folgore, the first SUV powered by a full-electric powertrain; and now, GranCabrio Folgore, the elegant and refined open-top version of its award-winning grand tourer sister, to be launched at the event. On top of these, the MC20 Folgore super sports car, set to debut in 2025.By 2028, the entire Trident range will have been fully electrified, as announced by Maserati in early 2024 when it shared its long-term strategic vision, including a growth plan aimed at sustainable profitability further into the future, with the focus on the constant evolution of the brand and its products. In this scenario, the Trident range continues to be entirely designed, developed, and produced in Italy, with Modena and the historic plant on Viale Ciro Menotti remaining the crux of this challenging new era of mobility.
Everything is ready for a new edition of the highly anticipated Rolex Monte-Carlo Masters, where Maserati will be the main sponsor and official car of the tournament for the third year running.From 6 to 14 April, the most prestigious clay courts in the world – in the evocative setting of the Principality of Monaco – will attract the stars of international tennis; they are committed to putting on a unique show and to animating the most engaging competition, between true champions in the rankings.Maserati, which has always been synonymous with refined sportiness, contemporary elegance in the best Italian style and high-level performance, has chosen to join the team again this year. It will be winning over the public off-court, with two cars on display inside the Monaco Country Club and a fleet of Maseratis – Grecale, Levante, Ghibli and Quattroporte – available to support the champions’ movements between one match and another and those of the Trident's guests who are intent on enjoying the tournament. The latter will also be offered test drives at the wheel of the MC20, MC20 Cielo, GranTurismo and Grecale, to immerse themselves in a glamorous experience in the name of one of the most exclusive sports.The Rolex Monte-Carlo Masters will be the ideal stage to convey that sense of freedom and joie de vivre fully epitomised by cars such as the eye-catching Maserati MC20 Cielo and the latest arrival from the House of the Trident, the very comfortable Maserati GranCabrio Trofeo convertible. A winning pair of cars with sublime performance, designed to savour all the best sensations that open-air driving can offer, with the wind in your hair.
|
Support : Technical 
- Content 
- Editors 
