Home > CUPRA celebrates its third anniversary and starts a new era with the CUPRA Born

Auto
CUPRA celebrates its third anniversary and starts a new era with the CUPRA Born

Description

CUPRA is heading into a new era. Three years after its launch in Terramar, the automotive brand faces a key year in 2021 as it looks to be the impulse for the company’s transformation and prove to the market that electrification and performance are a perfect combination with its six plug-in hybrid variants and its first ever 100% electric model, the CUPRA Born.As part of the company’s third anniversary celebrations, the CUPRA Tribe took to the CUPRA e-Garage virtual platform to unveil its plans for the future at a digital event attended by distinguished guests including ambassadors Marc ter Stegen and Fernando Belasteguín, race drivers Mattias Ekström, Jordi Gené and Mikel Azcona, and Game of Thrones executive co-producer Vince Gerardis.

Added on the 23/02/2021 07:23:34 - Copyright : Auto Moto EN

To customise your video :

Or Create an account

More videos on the subject

  • CUPRA boosts electrification and starts production of the Formentor e-HYBRID

    CUPRA starts production of the new Formentor e-HYBRID, which will be on the market starting from March. With the two new 204PS and 245PS plug-in hybrid versions, the first car uniquely developed and designed for CUPRA continues to prove that performance and electrification are a perfect match. The new CUPRA Formentor e-HYBRID, which in the first weeks will reach a daily production of 100 units, will contribute to reducing global CO2 emissions and meeting European targets.In addition, as of this month, the company is now taking orders for the CUPRA Formentor e-HYBRID in its 245PS version, while the 204PS version will be available in the coming weeks. With these two versions, which join the launches of the CUPRA Leon e-HYBRID and the CUPRA Leon e-HYBRID Sportstourer, the brand will have a total of six PHEV versions on the market. When the full range of powertrains is commercially available, CUPRA aims to reach total turnover of 1 billion euros. The future CUPRA el-Born, the brand’s first all-electric model, will also be added to the portfolio later this year.

    19/02/2021 - Auto Moto EN
  • CUPRA’s first all-electric vehicle is born

    CUPRA confirmed the arrival of a model that will change the dynamic perception of electrically powered vehicles. Since its presentation at the Geneva Motor Show last year, the el-Born Concept has drawn praise for its sleek look and personality. But the design team and the Technical Centre didn’t simply settle for the positive reviews they received and continued to evolve the vehicle, giving it a sportier character and an even more impressive visual appeal. The result is the birth of the brand’s first all-electric model: the CUPRA el-Born.The new model will be manufactured at the Zwickau plant in Germany, will increase the company's contribution margin and fits perfectly with CUPRA's brand philosophy and customer profile.

    13/07/2020 - Auto Moto EN
  • SEAT rolls out its electric offensive in Barcelona 2019

    SEAT celebrates its 69 years of history and is participating this year in the 100th edition of the Automobile Barcelona, where it has rolled out its vision of electric mobility with its two new concept cars – the first ever fully electric SEAT el-Born and the SEAT Minimó, a forward-looking approach that aims to become the companion of cities and revolutionise urban mobility. Moreover, CUPRA is also displaying the new CUPRA Formentor, the brand’s own first model, as well as the e-Racer, the first ever fully electric touring racecar.

    13/05/2019 - Auto Moto EN
  • Geneva 2019 - World premiere of Cupra Formentor and Seat el-born

    The Cupra Formentor is a study with a 245-hp plug-in hybrid drive. The sports crossover should already be on our roads in one year. In addition, Seat presents the Seat el-born, the brand’s first fully electric vehicle. The el-born offers more than 400 km of range and is well equipped for the future. Source: http://quickcarreview.com

    08/03/2019 - Auto Moto EN
  • SEAT CUPRA - A new Brand is born

    SEAT officially confirms the launch of the new CUPRA brand and presents its new logo, giving a first glimpse of what CUPRA will become. CUPRA has always been the sportiest expression of SEAT....

    31/01/2018 - Auto Moto EN

More videosAuto