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Added on the 11/01/2021 07:18:35 - Copyright : Auto Moto EN
In Turin via Carlo Abarth was officially named, in honor of the first 70 years of the Abarth brand and the strong bond shared by its founder and the capital city of the Piedmont region since 1949.The attendees at the ceremony included Francesco Sicari, Chairman of the City Council, Sergio Rolando, Councilor for the Budget, Planning and Place Names, Luisa Bernardini, President of Constituency 2, Luca Napolitano, Head of EMEA Fiat and Abarth brands, and Roberto Giolito, Head of FCA Heritage, who together unveiled the street sign for the section of road between Corso Orbassano and Via Plava. The headquarters of the Home of the Scorpion are currently located here, as is the Heritage HUB, which houses some of the most important vehicles produced by Abarth throughout its history."This year, Abarth is celebrating its 70th anniversary. Naming a street in Turin after its founder Carlo Abarth is certainly the best way to end a record-breaking year of celebrations on a high." stated Luca Napolitano. "I'd like to thank the City of Turin for this acknowledgement of a person who revolutionized the world of racing cars with his ingenious intuition and unique developments. Our community, which currently has 110,000 fans and more than 70 clubs in Europe, also wanted to participate in this historical moment, bearing testimony to the high level of esteem enjoyed by the brand and its history and paying tribute to its founder. All of this makes me extremely proud."
On Saturday 5 and Sunday 6 October, the largest official Abarth meeting in history took place in Milan, smashing the record set at the last edition: more than 5,000 fans and over 3,000 Abarth vehicles attended, taking part in 3,500 test drives in the new 70th Anniversary range. Figures that effectively sum up the success of a winning 2-day event which, in perfect Abarth style, treated visitors to fun, emotion and adrenaline, and featured the world première of the new Abarth 695 70° Anniversario, the most important tribute to the first seventy years of the brand. Undisputed queen of the event, the bold limited edition charmed all the participants with her new adjustable spoiler, green Monza 1958 livery and the Campovolo grey body-kit, a tribute to the racing world and history of the Scorpion.
Transform the ordinary into something extraordinary to offer the best products in the segment of compact sports vehicles. This is the mission of the brand with the Scorpion logo, which has always been synonymous with features and emblematic Italian style, and which last year set a new sales record in Europe."With nearly 23,500 vehicles sold in Europe and a growth of 36.5%, Abarth set its sales record last year," said Luca Napolitano, director of the Fiat and Abarth brands for the EMEA region. "The results were excellent in many markets, such as the United Kingdom, where more than 5,600 vehicles were sold with a growth of 26.8%, which is a new sales record in its own right, and in Spain with 1,450 vehicles and a growth of 26.6% I am very proud of these results that demonstrate the internationality and attractiveness of the brand outside of Italy and confirm that we have a range that perfectly meets the requirements of an increasingly broad target. "
FCA Heritage - the Group department dedicated to safeguarding and promoting the historic legacy of the Alfa Romeo, Fiat, Lancia and Abarth brands - exhibits at the 37th edition of "Automotoretrò", staged at Lingotto Fiere, Turin from 31 January to 3 February together with the tenth edition of "Automotoracing". This prestige event opens the programme of celebrations for the 70th anniversary of the Abarth brand, which FCA Heritage intends to mark by exhibiting fine classic cars originating from the Scorpion's partnership with the other Italian brands now belonging to the FCA Group.
"The video interview with Luca Napolitano, Head of EMEA Fiat and Abarth brand, which takes stock of the great season that is about to end and the commercial results of Abarth which, at the end of September in Europe, recorded + 15% compared to the previous year, and continues to grow in Italy as well as in the other main EMEA markets. The Abarth brand, with the 124 rally, this year won the FIA R-GT world title - ahead of the end of the season - and about 40 wins in the R-GT category in 12 different international championships. Moreover, on the stage of the Targa Florio, the oldest Sicilian race in the world, the new Abarth 595 range debuted, the evolution of the icon that embodies the dual soul of Abarth - Performance and Style - respectively expressed in the Competizione and Turismo versions."
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