Description
Added on the 05/01/2021 05:57:45 - Copyright : Auto Moto EN
SEAT is refreshing its successful Ateca with the introduction of the 2020 version. The revamped vehicle will build on its SUV attributes, adding a refreshed and more emotional appearance both inside and outside, a fully connected user experience, improved levels of safety, comfort and efficiency.The SEAT Ateca is designed and developed in Barcelona, and produced in Kvasiny (Czech Republic), refreshing the line-up of SUVs, alongside the compact Arona and larger Tarraco, in a segment that is growing every year in popularity as customers look for design and function in a single package.
The CUPRA brand, created from SEAT's award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren't founded in nostalgia but rooted in the present.Some of the most experienced, engaged and obsessed staff within the motorsport division decided to create a new dimension of the company - an alternative outlet for its competences and capabilities as an organisation.CUPRA will create an even livelier range of products focusing on SEAT models. They will leverage the Volkswagen Group's powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperating with people and companies which talk the same language and share the same understanding of how to create experiences: merchandising, accessories, events and, of course, motorsport.As CUPRA diversifies its business and develops new models that offer the perfect mix of performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.The start of this journey began last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.
The CUPRA brand, created from SEAT's award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren't founded in nostalgia but rooted in the present.Some of the most experienced, engaged and obsessed staff within the motorsport division decided to create a new dimension of the company - an alternative outlet for its competences and capabilities as an organisation.CUPRA will create an even livelier range of products focusing on SEAT models. They will leverage the Volkswagen Group's powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperating with people and companies which talk the same language and share the same understanding of how to create experiences: merchandising, accessories, events and, of course, motorsport.As CUPRA diversifies its business and develops new models that offer the perfect mix of performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.The start of this journey began last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.
The SEAT Ibiza is the brand’s best-selling vehicle and has paved the way for SEAT’s enormous success as it works towards growing its position as a global company, delivering vehicles to markets across the world.Since its introduction in 1984 the SEAT Ibiza has sold nearly six million units across all generations, and the latest generation is set to continue the huge success of the urban car.The new SEAT Ibiza combines a refreshed exterior design that enhances its look by incorporating features such as 100% LED headlamps technology as standard and a range of new alloy wheels designs. Smaller, more subtle additions such as the model’s name finished in handwritten lettering and a two-tone chrome finished SEAT logo add to the delicate improvements.Inside a revolution has happened. A completely new soft dashboard that houses a larger, floating central infotainment system signifies the shift to a digital approach, putting the SEAT Ibiza more in-sync with the world around it. Control is more tangible thanks to the new ergonomically designed multifunction Nappa steering wheel, while the quality of the fit and finish is now even more apparent, highlighted most obviously by the integration of the newly designed air vents, illuminated using the latest lighting technology.
The SEAT Ibiza is the brand’s best-selling vehicle and has paved the way for SEAT’s enormous success as it works towards growing its position as a global company, delivering vehicles to markets across the world.Since its introduction in 1984 the SEAT Ibiza has sold nearly six million units across all generations, and the latest generation is set to continue the huge success of the urban car.The new SEAT Ibiza combines a refreshed exterior design that enhances its look by incorporating features such as 100% LED headlamps technology as standard and a range of new alloy wheels designs. Smaller, more subtle additions such as the model’s name finished in handwritten lettering and a two-tone chrome finished SEAT logo add to the delicate improvements.Inside a revolution has happened. A completely new soft dashboard that houses a larger, floating central infotainment system signifies the shift to a digital approach, putting the SEAT Ibiza more in-sync with the world around it. Control is more tangible thanks to the new ergonomically designed multifunction Nappa steering wheel, while the quality of the fit and finish is now even more apparent, highlighted most obviously by the integration of the newly designed air vents, illuminated using the latest lighting technology.
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