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Added on the 28/04/2021 08:01:58 - Copyright : Auto Moto EN
The name had been teased by Lotus in a film on social media in recent days. It was ‘hidden in plain sight’ as part of a pattern of dots and dashes designed into the central line on a road. Those with knowledge of Morse Code could have spotted that it spelled Emira. Today, 27 April, is the anniversary of the birthday of Samuel Morse, inventor of Morse Code.Pronounced ‘E-meer-a’, the word features in numerous ancient languages and often translates as ‘commander’ or ‘leader’. It’s highly appropriate as this is the exciting new sports car leading Lotus on a journey to a thrilling new future.The Emira will be unveiled on Tuesday 6 July at Hethel, Norfolk – where the Emira will be built – and will make its public dynamic debut at the Goodwood Festival of Speed on 8-11 July.Lotus has also confirmed that, contrary to media speculation, the car will not be a hybrid. The Emira will be powered by a choice of internal combustion engines – the last time Lotus will launch an ICE car – with an exciting new powertrain partnership. The additional powertrain option will be new to Lotus, highly efficient, use cutting edge technology and be tuned to help deliver that distinctive Lotus experience.
Four new vehicle architectures, a technology roadmap, a fresh global retail identity and the name of an all-new car – Lotus has delivered a series of major news announcements about the ongoing transformation of its business and brand.Outlining strategic direction and including new product announcements, it is a status update on Vision80, the plan launched by Lotus in 2018 soon after the company’s 70th anniversary. Based on three key pillars – transforming the business, revolutionising the product range and delivering results every year – Vision80 commits Lotus to meet its transformational targets by the time of its 80th birthday in 2028.And the verdict could not be clearer. As Lotus enters the fourth year of that plan, the transformation is on track and the company has emerged from a challenging 2020 intact and making great progress.
Four new vehicle architectures, a technology roadmap, a fresh global retail identity and the name of an all-new car – Lotus has delivered a series of major news announcements about the ongoing transformation of its business and brand.Outlining strategic direction and including new product announcements, it is a status update on Vision80, the plan launched by Lotus in 2018 soon after the company’s 70th anniversary. Based on three key pillars – transforming the business, revolutionising the product range and delivering results every year – Vision80 commits Lotus to meet its transformational targets by the time of its 80th birthday in 2028.And the verdict could not be clearer. As Lotus enters the fourth year of that plan, the transformation is on track and the company has emerged from a challenging 2020 intact and making great progress.
Lotus will in future embrace a 360-degree omni-channel approach as part of its new retail strategy, incorporating the whole spectrum of customer interactions, from the traditional and physical to the modern and digital.The most obvious example of this is the launch of a stunning new Lotus retail identity programme, now being rolled out in showrooms across the world. The first location to feature this exciting new Lotus look and feel is complete and open for business in Manama, the capital city of Bahrain, in the Middle East.Uniquely Lotus and defiantly disruptive, the new retail identity draws directly on the brand’s design and engineering prowess to create a bold and original new showroom environment that’s sculptural and artistic in its execution.
The Lotus Emeya hyper-GT completed the final stage of a rigorous global test and development programme in one of the world’s harshest environments.Over the winter, the all-electric grand tourer was in Ivalo, Finland, as Lotus engineers conclude their validation work. Around 250km inside the Arctic Circle, temperatures in recent weeks have been as low as -25 degrees Celsius… and still the team has put the car in a local automotive ‘freezer’ to test it to -40 degrees Celsius.It’s the culmination of a stringent three-year test and development programme across 15 countries in two continents1, supported by Lotus’ global engineering teams. It took place on a variety of terrain and conditions; from the UK's challenging B-roads to the smooth and fast-flowing German autobahn, through the highest Alpine passes and the remoteness of Inner Mongolia. Testing also took place at race tracks such as the Nürburgring Nordschleife and at proving grounds like the high-speed loop near the southern Italian town of Nardò.As well as extreme cold, Emeya also endured conditions as high as 40 degrees Celsius in these environments. Additional in-market testing will take place in the Middle East, United States and Australia ahead of deliveries in these markets.