Description
Added on the 23/05/2022 07:37:37 - Copyright : Auto Moto EN
Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.
Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.
Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.
This technical animation illustrates the function of the Matrix LED headlights and digital light signatures as well as their selection from Audi MMI and booking via functions on demand.
The AMG-specific black panel grille with hot-stamped vertical struts in chrome, integrated Mercedes star and "AMG" lettering characterises the front view. The standard DIGITAL LIGHT headlamps feature a specific AMG projection when opening the vehicle. The distinctive design idiom continues in the front bumper, which is painted in the vehicle colour. This is contrasted by the front apron in the typical AMG A-wing design, which is painted in high-gloss black and features chrome trim. The same look characterises the front splitter in high-gloss black with chrome trim and flics and fins on the optical air intakes. In addition, there are air diffusers on the left and right in high-gloss black for the so-called AIR CURTAIN effect. AMG side sill panels in high-gloss black, the rear apron in the vehicle colour with an aerodynamically optimised diffuser, and the larger rear spoiler round off the dynamic appearance. The measures improve the driving dynamics and efficiency: rear lift is reduced without significantly changing drag. All AMG light-alloy wheels are aerodynamically optimised.
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