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Added on the 29/09/2021 07:40:26 - Copyright : Auto Moto EN
The automotive industry is going through a massive transformation – and Audi is right in the middle of it. On the Spotlight Corporate & Business, Audi CEO Markus Duesmann, Head of Corporate Strategy Silja Pieh, Head of Digitalization John Newman, and Audi General Secretary Martin Primus describe how the strategy „Vorsprung 2030“ and its implementation in the future look like.
At the Audi Media Days in Ingolstadt, the focus was on sustainability, electrification and digitization. The mobility of the future offers the opportunity to rethink the automobile - and at the same time goes hand in hand with one of the most far-reaching transformations in the company. The Group presented how Audi is preparing for this future at the Audi Media Days #FutureReady.
The automotive industry is going through a massive transformation – and Audi is right in the middle of it. On the Spotlight Corporate & Business, Audi CEO Markus Duesmann, Head of Corporate Strategy Silja Pieh, Head of Digitalization John Newman, and Audi General Secretary Martin Primus describe how the strategy „Vorsprung 2030“ and its implementation in the future look like.
With the presentation of the Audi grandsphere concept, Audi is daring to take a particularly bold look into the somewhat distant future of mobility. The vehicle offers a glimpse of a new luxury model in which the interior evolves into a new living environment and sustainability is key. It is the automotive proof that Audi is already #FutureReady today.
This spotlight focuses on the corporate culture which is the foundation to successfully transforming Audi into a digital car company. Which skills will employees need to bring to the table in the future? And how will the organization have to position itself?
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