Description
Added on the 24/09/2021 07:54:17 - Copyright : Auto Moto EN
Every new generation of Porsche benefits from the improved performance of its integrated sensors, networking and data processing capabilities, which in turn uncovers new possibilities for effectively using these capabilities. One of these possibilities is known as a ‘digital twin’.This is a virtual copy of an existing object, which allows data-driven analysis, monitoring and diagnostics without the challenges and constraints of real-world tests. The digital twin of a vehicle comprises not only the operating data it collects but also any related data, such as information collected during planned maintenance work and unexpected repairs. Elements of this digital twin already exist in control unit memories and in the databases maintained at Porsche Centres.
The main advantage of digital twins is the fact that they can be networked and the data combined with a centralised intelligence system. Conclusions that benefit every single vehicle and therefore every individual customer can be drawn from data relevant to an entire field. For example, an algorithm can compare big data against sensor data from a specific vehicle's powertrain and chassis to identify a customer's driving style. The algorithm can then recommend not only the optimal time for service work on the vehicle but also the required scope of that work. This data makes it possible to customise service intervals and allow servicing for specific components as needed, based on how the customer uses their vehicle.
The main advantage of digital twins is the fact that they can be networked and the data combined with a centralised intelligence system. Conclusions that benefit every single vehicle and therefore every individual customer can be drawn from data relevant to an entire field. For example, an algorithm can compare big data against sensor data from a specific vehicle's powertrain and chassis to identify a customer's driving style. The algorithm can then recommend not only the optimal time for service work on the vehicle but also the required scope of that work. This data makes it possible to customise service intervals and allow servicing for specific components as needed, based on how the customer uses their vehicle.
The main advantage of digital twins is the fact that they can be networked and the data combined with a centralised intelligence system. Conclusions that benefit every single vehicle and therefore every individual customer can be drawn from data relevant to an entire field. For example, an algorithm can compare big data against sensor data from a specific vehicle's powertrain and chassis to identify a customer's driving style. The algorithm can then recommend not only the optimal time for service work on the vehicle but also the required scope of that work. This data makes it possible to customise service intervals and allow servicing for specific components as needed, based on how the customer uses their vehicle.
Digitization is making mobility as simple, flexible, individual and networked as a smartphone. The car is being integrated into the digital world of the customer and is becoming a personal experience device. Hildegard Wortmann, Board Member for Sales and Marketing, talks about the future of the Digital Customer Experience at Audi.
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