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Added on the 26/11/2021 09:15:32 - Copyright : France 24 EN
Retailers offered steep discounts on Black Friday to lure shoppers into stores as online shopping continues to grow. Shartia Brantley reports.
Retailers offered steep discounts on Black Friday to lure shoppers into stores as online shopping continues to grow. Shartia Brantley reports.
Total spending fell 11 percent over the Thanksgiving weekend than last year, as in-store sales were diluted by online promotions and early deals. Bobbi Rebell reports.
The pandemic has changed how retailers operate on Black Friday. According to CNN Business, over 50% of customers feel anxious about being in brick and mortar location during the holiday. They anticipate doing 64% of their shopping online. Experts say that amping up online shopping could signal a more permanent shift in how Black Friday sales are done in the future. This includes: -Duration: Black Friday deals usually start the day after Thanksgiving in-stores. Now they start online in October. -More ways to pickup: Curbside pickup is booming in 2020, and it's estimated that it will increase during the holiday shopping season. -More free shipping: With online shopping becoming the norm, free shipping is becoming standard.
Black Friday begins November 27. Mega-retailer Macy's starts rolling out its deals ahead of time, on November 24. Some deals begin the week before Thanksgiving, on November 16. Business Insider reports that shoppers can use a code BLKFRI to get an extra 20% off some items. Macy's hopes its deals on clothing, jewelry, cosmetics, kitchenware, and home goods will boost it's business, which has been ravaged by COVID-19.
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