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Added on the 20/10/2021 10:41:29 - Copyright : Euronews EN
Ford is hosting a 10-day Winter Festival in front of Michigan Central Station starting on Friday, January 18. As an extension of the company’s presence at the North American International Auto Show, the event – which will feature a 3D light show on the building, night market, activities for all ages and a first-of-its-kind exhibition of train station artifacts – promises to give neighborhood residents and auto show guests an unforgettable experience. Tapping into advanced 3D projection-mapping technology and old-fashioned storytelling, Ford will use the 18-story building as a canvas to recreate its glory days, its revitalization and its future as the centerpiece of the company’s 1.2-million-square-foot innovation campus. The 3D light show will play three times per hour, with intervals filled with projections from local artists and live music from Detroit-area DJs and musicians.
The skies over northern Sweden lit up with what witnesses said was one of the most spectacular northern light shows in recent years. Videographer and tour guide Chad Blakley captured the phenomenon on camera.
Some of the most iconic buildings on the Ferrari campus provide the backdrop to light projections that express the unique nature of a company composed of over 5,000 people. The show occupies a scenic space of more than one kilometre along Viale Enzo Ferrari and is animated with three-dimensional images and light architectures created by more than 400 elements using the latest low-energy technologies, including projectors, LED bars and laser effects.Projected onto the brick arch framing Ferrari’s historic entranceway are videos of some of the cars that have passed through it over the years. They include the 125 S which made its debut here in 1947, marking the start of an incredible series of models, and the two 499P Hypercars that marked the Prancing Horse’s triumphant return to the 24 Hours of Le Mans this June.Continuing along the avenue lit up in red, the former paint shop tower is transformed into a large screen emblazoned with the values that the Prancing Horse has always embodied: Individual and Team; Tradition and Innovation; Passion and Achievement.Other elements commemorate the year’s highlights, showing the faces of workers from each part of the company’s identity: Racing, Sports Cars and Lifestyle. Ferrari’s people are at the heart of a range of initiatives announced over recent months, including the broad-based share ownership scheme which will make each employee a shareholder.
Some of the most iconic buildings on the Ferrari campus provide the backdrop to light projections that express the unique nature of a company composed of over 5,000 people. The show occupies a scenic space of more than one kilometre along Viale Enzo Ferrari and is animated with three-dimensional images and light architectures created by more than 400 elements using the latest low-energy technologies, including projectors, LED bars and laser effects.Projected onto the brick arch framing Ferrari’s historic entranceway are videos of some of the cars that have passed through it over the years. They include the 125 S which made its debut here in 1947, marking the start of an incredible series of models, and the two 499P Hypercars that marked the Prancing Horse’s triumphant return to the 24 Hours of Le Mans this June.Continuing along the avenue lit up in red, the former paint shop tower is transformed into a large screen emblazoned with the values that the Prancing Horse has always embodied: Individual and Team; Tradition and Innovation; Passion and Achievement.Other elements commemorate the year’s highlights, showing the faces of workers from each part of the company’s identity: Racing, Sports Cars and Lifestyle. Ferrari’s people are at the heart of a range of initiatives announced over recent months, including the broad-based share ownership scheme which will make each employee a shareholder.
Samba school Paraiso do Tuiuti parades on the second day of Rio de Janeiro's Carnival at the sambadrome Marques de Sapucai. IMAGES
People in Hong Kong gather to light incense sticks at a temple to welcome the Year of the Rabbit. IMAGES
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