Description
Added on the 10/01/2022 06:24:28 - Copyright : Auto Moto EN
After a successful premiere during the IAA 2021, the BMW Group is once again opening its metaverse JOYTOPIA, which will virtually expand important events and cooperations of the brand for users from all over the world in the future. The immersive installation DIMENSIONS OF REAL can also be experienced in JOYTOPIA from 5 to 8 January 2022.Moderated by Hans Zimmer, Academy Award winner, composer and curator of BMW IconicSounds Electric, JOYTOPIA visitors will traverse the completely redesigned worlds of Confidence, Calm and Joy in various dimensions and digital landscapes, whose design is inspired by the new My Modes and the flexible appearance of DIMENSIONS OF REAL.In this way, even those users who cannot travel to Las Vegas for CES will have the opportunity to recreate the ideas, concepts and visions of the BMW Group for the mobility experience of tomorrow – directly in the browser of their smartphone, tablet or PC.
The alliance materialized this morning in the Real Madrid sports city and was attended by Florentino Pérez, President of the Real Madrid Football Club, Manuel Terroba, Executive President of BMW Group Spain and Portugal, as well as members of the direction of both companies.Within the framework of this agreement, the Real Madrid first division football teams, both male and female, the Basketball team, as well as the Club's technical team and executives, will have 100% electric BMW vehicles (being able to choose between any of the current models, iX, i4, iX3, i7 or iX1) for mobility.In addition, BMW Spain and Real Madrid will create a collaboration center, "hub for sustainability", in which, through work sessions together with other official Club collaborators, good practices will be shared in order to achieve a common learning. This forum will also serve as a generator of ideas aimed at promoting innovative projects that have a positive impact on the environment and society.
BMW DTM Interview Vaughan Cartwright Real Equipe
BMW Z4 sDrive35i - Engine - real sound