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Added on the 13/09/2017 13:33:48 - Copyright : Auto Moto EN
Interesting workshops and a first look at numerous world premieres: on the eve of the International Motor Show (IAA) 2019, invited media representatives were already expecting an extensive program in the Forum of the Frankfurt Festhalle. In the presentation 'Best Customer Experience 4.0 - luxury experience means ease of interaction,' Britta Seeger explained how Mercedes-Benz is aligning sales at all customer contact points. With the 'Best Customer Experience 4.0' sales strategy, the brand is taking the next major step towards seamlessly linking digital sales channels with the physical brand experience. The company, together with its sales partners, expects to realize a quarter of worldwide passenger car sales via online channels by 2025.
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The Mercedes-Benz show stand invites visitors into a world of forward-looking mobility. Visitors will be able to experience the highlights of the product and technology brand EQ – the all-electric EQC 400 4MATIC, the Vision EQS and also a new, futuristic concept vehicle. The 2020 show stand will give visitors the opportunity to dive into an adventure world, underscoring the consistent enhancement of the Mercedes-Benz trade show concept. The focal point comprises the brand world as well as its products, services and innovations.
The new Mercedes-Benz B-Class puts the emphasis on sport with the Sports Tourer. It looks more dynamic than its predecessor and is more agile on the road while offering greater comfort. Its avant-garde interior makes for a unique feeling of space with the distinctive design of the instrument panel. One of the special features is a basic volume, which drops away towards the occupants and has cutouts in the area of the driver and front passenger. The intuitive user interface of the adaptive MBUX multimedia system is ground-breaking. Its strengths include brilliant graphics, “Hey Mercedes” voice control, a standard touch screen and functions such as MBUX Augmented Reality. When it comes to active safety, state-of-the-art driving assistance systems make the B-Class one of the segment leaders with functions carried over from the S-Class. In addition, the interior is now more spacious, while the engines are more efficient and cleaner. The eight-speed dual-clutch transmission makes its debut. Start of sales for the new B-Class is 3 December 2018, with delivery due to begin in February 2019.
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