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Added on the 14/11/2017 19:12:55 - Copyright : BANG Showbiz
Geneva International Motor Show Qatar 2023 - Opening ceremony
Maserati MC20 - David Beckham From Modena to Miami
Maserati’s Grecale SUV is making its UK dynamic debut at Goodwood’s 28th Festival of Speed, taking on the famous hill climb in the First Glance Run.During the renowned four-day event – taking place at Goodwood, West Sussex from 23 to 26 June – the Maserati Grecale is being put to the test on the 1.16-mile course.The Trident brand's special guest was David Beckham, Maserati’s Global Brand Ambassador. An icon of world sport, philanthropist, businessman and style pioneer, he arrived at this major event aboard a Grecale, in its Trofeo version. As part of a partnership established in 2021, Maserati and Beckham are fired up by the same passion; they share the same admiration for technological innovations and for the best of Made in Italy design.
A letter written to the magical city of Miami: this is how MC20 Fuoriserie Edition for David Beckham was born. The ambassador of the Italian automotive brand becomes a designer with the help of the Maserati Centro Stile. Thanks to this union, the passion of the British champion for his second home city takes shape in a customized car that exemplifies the concepts of performance and sportiness: the MC20.This project is part of Maserati’s Fuoriserie customization program, which in its various styles allows customers to create their tailor-made Maserati. The car, intended as a symbol of true luxury in the third millennium, shows the world its unique nature and personal character. Maserati Fuoriserie is a blank canvas and the House of the Trident truly offers an array instruments to create with. The rest is left to the clients taste and inspiration, giving them the opportunity to set their own trends and express their personality.After a personalized and collaborative design process, Beckham and the designers of the Maserati Centro Stile created the MC20 Fuoriserie Edition for David Beckham. This car translates true passion into a carbon fiber monocoque, entirely Made in Italy, and powered by a patented V6 petrol engine derived from Formula 1 technologies.
A century of mixing innovation, design and passion has driven Maserati to create iconic vehicles, which have changed the way the world thinks about motoring – forever. Today this uniquely Italian recipe, kicks up into a new, higher gear with the arrival of a new brand global ambassador, David Beckham.Global sporting icon, philanthropist, businessman and style trailblazer: David Beckham is the perfect partner to accompany Maserati on the next leg of its journey, breaking boundaries and driving the brand forward to the forefront of luxury motoring in the 21st century.
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