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Millennials Are Focusing More On Outdoor Fashion, Less On H&M + Forever 21

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Facebook/Patagonia Millennials are increasingly buying clothing that's characterized by durability and utility. This has led to a surge of interest in brands like The North Face and Patagonia. With durable fashion in vogue, fast-fashion retailers, like H&M and Forever 21, that have been known for creating cheaper, more disposable clothing are likely to suffer. Practical fashion is in vogue, and it's being driven by millennial customers' desire to shop at brands that sell clothes that last longer and seem to have a purpose.

Added on the 04/03/2018 10:54:45 - Copyright : Wochit

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