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Added on the 31/01/2018 14:00:07 - Copyright : Auto Moto EN
The CUPRA brand, created from SEAT's award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren't founded in nostalgia but rooted in the present.Some of the most experienced, engaged and obsessed staff within the motorsport division decided to create a new dimension of the company - an alternative outlet for its competences and capabilities as an organisation.CUPRA will create an even livelier range of products focusing on SEAT models. They will leverage the Volkswagen Group's powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperating with people and companies which talk the same language and share the same understanding of how to create experiences: merchandising, accessories, events and, of course, motorsport.As CUPRA diversifies its business and develops new models that offer the perfect mix of performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.The start of this journey began last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.
The Cupra Formentor is a study with a 245-hp plug-in hybrid drive. The sports crossover should already be on our roads in one year. In addition, Seat presents the Seat el-born, the brand’s first fully electric vehicle. The el-born offers more than 400 km of range and is well equipped for the future. Source: http://quickcarreview.com
SEAT is kicking off its e-mobility offensive at Geneva Motor Show. In the framework of one of the main meeting points for the automotive industry, the brand is presenting its vision of electric technology applied to such diverse vehicles as an urban two-seater or a high-performance CUV (Cross Utility Vehicle), two complementary alternatives for today’s mobility needs.The company is presenting two concept cars for the first time globally in Geneva: the el-Born, its first 100% electric vehicle based on the Volkswagen Group’s MEB platform, and the CUPRA Formentor, a high-performance plug-in hybrid CUV with CUPRA DNA which is the first vehicle developed specifically for this brand. The SEAT Minimó is also making its first appearance at the motor show; it is a forward-looking city ally that is going to revolutionise urban micromobility. They all underscore the company’s commitment to developing more sustainable mobility.
The CUPRA brand, created from SEAT's award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren't founded in nostalgia but rooted in the present.Some of the most experienced, engaged and obsessed staff within the motorsport division decided to create a new dimension of the company - an alternative outlet for its competences and capabilities as an organisation.CUPRA will create an even livelier range of products focusing on SEAT models. They will leverage the Volkswagen Group's powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperating with people and companies which talk the same language and share the same understanding of how to create experiences: merchandising, accessories, events and, of course, motorsport.As CUPRA diversifies its business and develops new models that offer the perfect mix of performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.The start of this journey began last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.
Harmony at a glance. To achieve a lively interior, the CUPRA design team combined the latest in technology and sophistication in the use of colours and textures. “We relied on a neutral approach to colour, intensifying the effects and textures with the use of parametric techniques” says Sangalli. Thus, 3D effects have been created on the blue seats, with micro-perforations that reveal the copper colour beneath the surface. “This laser technique enabled us to give movement to the seat. It isn’t a static graphic effect. It shifts, it fades in and out, it seems to expand” adds the designer. Decorative stitching in the same colour on the seats and doors completes the numerous details in the brand’s signature colour.
SEAT celebrates its 69 years of history and is participating this year in the 100th edition of the Automobile Barcelona, where it has rolled out its vision of electric mobility with its two new concept cars – the first ever fully electric SEAT el-Born and the SEAT Minimó, a forward-looking approach that aims to become the companion of cities and revolutionise urban mobility. Moreover, CUPRA is also displaying the new CUPRA Formentor, the brand’s own first model, as well as the e-Racer, the first ever fully electric touring racecar.
The Cupra Ateca is the first vehicle of the new Seat Performance Brand Cupra. In addition to its 300 hp the compact SUV offers four-wheel drive and a 7-speed DSG and comes with a lot of standard equipment. But the real selling point of the Cupra Ateca is clearly the driving pleasure. What the Cupra Ateca delivers and why the compact sports SUV actually has no competitors, my driving report shows. Source: http://quickcarreview.com
Pre-sales of the CUPRA Born will begin in Australia in December, although the 100% electric car has already started to travel on its endless roads. This is a country with very specific characteristics, both in terms of temperatures and infrastructure. To understand how this model will adapt to the new market, particular testing has been carried out. More than 22,000 kilometres were travelled, and thousands of data recorded on a journey to confirm that the CUPRA Born is ready to conquer Australia.
Since starting operations four years ago, CUPRA has stood out for its unconventional way of doing things, and for creating more than just a brand of cars. What began as a dream is now a reality with venues in Mexico City, Hamburg, Munich, Milan, Lisbon and Rotterdam. These cities are home to the first six CUPRA City Garages, a new point of sale concept where, in addition to showcasing the brand’s products and lifestyle, the CUPRA tribe has a meeting place where they can enjoy unique experiences.
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