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Taco Bell CEO To Take Over Top Role At Chipotle

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Chipotle has hired Taco Bell CEO Brian Niccol as the chain's new top executive. The fast-food giant is a very different type of Mexican restaurant than Chipotle, which is considered "Fast Casual." Under Niccol's leadership, Taco Bell experienced a period of impressive growth, thanks to creative marketing and exciting new menu items. Chipotle has struggled to win back customers following an E. coli crisis more than two years ago. Insiders expect big changes, such as new menu items, breakfast burritos, more advertising, and boozy drinks. But whether Niccol can succeed in shaking things up at Chipotle remains to be seen.

Added on the 13/02/2018 21:14:03 - Copyright : Wochit

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