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Denim Is In Again, Sales Are Skyrocketing

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American women have been ditching denim to wear gym clothes around the clock for a decade. Sales of athleisure clothing are slowing as denim makes its way back into the spotlight. Sales of women's jeans in the US are up by 22 million units in 2018 versus the previous year. Business Insider reports that the sales amount to a total of 364 million pairs sold overall. The growth in jeans sales stems from off-price and low-cost retailers like TJ Maxx or Ross Stores. Sales of women's jeans in these channels were up almost 30% in the 12 months. Specialty stores American Eagle, H&M, and Topshop account for over a third of the sales in the US.

Added on the 22/04/2019 00:30:24 - Copyright : Wochit

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