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Mercedes-Benz Expands Subscription Service

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ATLANTA — Mercedes-Benz is expanding its vehicle subscription program to Atlanta, a year after launching the pilot program in Nashville and Philadelphia. Mercedes-Benz Collection gives subscribers access to 30 model variants for a monthly fee. Several automakers are experimenting with subscription programs in a nod to changing realities. Rapid technological advancement in the auto industry, coupled with the emergence of affordable and abundant ride-hailing and ride-sharing services, has put pressure on the historical car-ownership model. Subscription programs, instead of forcing consumers to buy one vehicle for every driving need, allow customers to pick the vehicle for the need -- an SUV for when extended family is in town, a convertible for a weekend getaway or a compact for the downtown commute, for example.

Added on the 03/06/2019 18:47:31 - Copyright : Wochit

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