Description
Added on the 01/07/2009 19:57:36 - Copyright : Auto Moto EN
Subscribe for more car videos: http://bit.ly/AutoMotoTV MERCEDES AMG PETRONAS F1 driver Lewis Hamilton talks about his impressions of the visit at the Mercedes-Benz plant in Sindelfingen, Germany, and about the Mercedes-Benz S-Class Follow us @AutoMotoTV - http://www.twitter.com/AutoMotoTV AutoMoto TV - http://www.youtube.com/AutoMotoTV
Visiting Mercedes-Benz HPE
With the world’s first public crash test involving two fully electric vehicles, Mercedes-Benz is going above and beyond not only the legal requirements but also those of the ratings industry. Euro NCAP stipulates a frontal impact test using a 1,400 kg trolley with an aluminium honeycomb barrier replicating the front of another vehicle. In accordance with the specifications, the test vehicle and the trolley collide with an overlap and at a speed of 50 km/h. Mercedes-Benz, however, used two real vehicles, an EQA and an EQS SUV, which are significantly heavier at around 2.2 and three tonnes respectively. In addition, both models were faster, each going 56 km/h, which meant that the overall crash energy was considerably higher than required by law. The vehicles’ extensive deformation following the collision may seem alarming to the non-expert. For the Mercedes-Benz engineers, however, it shows that the vehicles were able to effectively absorb the energy of the collision by deforming. As a result, the passenger safety cell of both electric models remained intact and the doors could still be opened. In an emergency, this would make it possible for occupants to exit the vehicle on their own or for first responders and rescue personnel to reach them. The high-voltage system in the EQA and the EQS SUV switched off automatically during the collision.
Luxury has always been part of the soul of Mercedes-Benz. Going forward, the brand will see a renewed focus on luxury, making it an integral part of all products, customer interactions and digital technologies. Mercedes-Benz will reshape its product portfolio, brand communications and its sales network to deliver a true luxury experience - a luxury experience that will be electric, software-driven and sustainable.Mercedes-Benz will take actions to improve and recalibrate its market strategy. These will focus on optimizing the balance between volume, price and channel mix to ensure improved contribution margins from the current and future portfolio. Mercedes-Benz will also focus its product development resources and capital on the most profitable parts of the market and the segments in which it competes, in order to ensure structurally higher profitability.
Joerg Burzer, Member of the Board of Management Mercedes-Benz AG and Production & Supply Chain Management at Mercedes-Benz AG speaking about ramping up the production network.
|
Support : Technical 
- Content 
- Editors 
