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Added on the 01/07/2015 16:35:15 - Copyright : Reuters EN
The first Toyota C-HR was a milestone for both the Toyota brand and the European C-SUV segment. The next generation of the successful model is now being launched. It takes the outstanding quality of its predecessor to a higher level: with avant-garde design, advanced technologies and extensively improved electrified drives that offer higher performance, livelier driving dynamics and an extended electric range. The new model was developed in Europe with European customers in mind and will be built exclusively in Europe, including the assembly of the high-voltage batteries.The first Toyota C-HR was a radical innovation in a highly competitive segment, breaking away from the traditional SUV look with its sharp-edged design that resembles the look of modern sports coupes. With great success: For more than half of the customers, the design of the vehicle was the main reason for the purchase. The C-HR became Toyota's most successful conquest model and helped give the brand a strong emotional dimension, thereby changing public perception of Toyota in Europe.The new generation retains this design, which is reminiscent of a concept car, and combines it with a seamless digital user experience, electrified drives and agile driving characteristics. As such, the new Toyota C-HR has all the qualities to maintain its position as an iconic model, attract new customers and strengthen the Toyota brand in Europe.
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2024 Toyota Land Cruiser MTE highlight
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The Toyota Tacoma has dominated the mid-size pickup truck segment for nearly two decades, and the all-new 2024 Tacoma aims to set a new standard for modern trucks. Completely redesigned and reimagined for model year 2024, the Tacoma is ready to help drivers tackle their ambitious adventure bucket lists. For this new generation of Tacoma, Toyota engineers focused on its rich history of quality, durability and reliability – while incorporating modern tech, rugged styling and go-anywhere capability.For 2024, Tacoma is completely redesigned from the ground up. Built on the TNGA-F global truck platform shared with Tundra, Sequoia and Land Cruiser, the all-new Tacoma was designed and engineered specifically for the U.S. market. Constructed from a high-strength boxed, steel-ladder frame, it adds numerous features that off-road enthusiasts will love.One leap forward for the new generation Tacoma is a fully redesigned coil spring multi-link rear suspension. Available on most grades, this new suspension improves overall ride and handling for a new Tacoma for excellent on- or off-road manners. The new Tacoma also diversifies its powertrain choices, with two options that improve both power and efficiency. The turbocharged i-FORCE 2.4-liter engine produces up to 278 horsepower and 317 lb.-ft. of torque. The available i-FORCE MAX hybrid is a showstopper, producing up to 326 horsepower and a massive 465 lb.-ft. of torque, the most torque in the mid-size truck segment.The all-new 2024 i-FORCE Tacomas are expected to arrive at Toyota dealerships in December of 2023, with i-FORCE MAX models expected to arrive in the spring of 2024. Tacoma offers superior performance at an incredible value with a starting Manufacturer’s Suggested Retail Price (MSRP) of just $31,500. MSRP for i-FORCE MAX models will be announced closer to the on-sale date.
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