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Added on the 05/08/2015 22:15:19 - Copyright : Reuters EN
Visitors at the Korea Sale Festa in Seoul were able to strap on some VR headgear on Thursday and virtual shop til they virtual dropped. Major retailers such as LG, E-Mart and Hyundai took part, allowing consumers to snap up some discount goods in a virtual shopping mall. The project, run by Skonec Entertainment, aims to spread the idea of VR shopping. Creators even say that shops tailored for individual consumers based on shopping data are a distinct possibility in the future.
Once synonymous with clunky headgear, virtual reality is fast becoming the hot topic of gaming's next generation, and as Joel Flynn reports, the world's biggest manufacturers are all vying to capitalise on the burgeoning market.
The brand with the four rings has delivered. At the 2019 Consumer Electronics Show (CES), Audi announced it would transform its vehicles into an experience platform for virtual reality (VR). Selected models have been “holoride-ready” since the summer. Audi will return to CES Las Vegas to offer media professionals and trade show visitors current content and a new VR game through “experience rides”. Following the launch in Germany, the VR entertainment offering will become available in other European markets next year.Audi is the first car manufacturer in the world to bring virtual reality entertainment by holoride to series production. At CES 2023, visitors can experience rides in the rear of an Audi e-tron and e-tron Sportback. The Audi Hub at the Waldorf Astoria will be their starting point.Behind holoride is a new technology that adapts the virtual content to the car’s driving movements in real time. For example, if the vehicle takes a right turn, the spaceship in the virtual world will also fly to the right. If the car accelerates, the spaceship speeds up, meaning a ride in the car becomes a multimodal gaming event. An added bonus is that by synchronizing the user’s visual and felt experiences, holoride reduces the risk of motion sickness, which many passengers experience when watching movies or other dynamic content in a moving car.
One of the first vehicles to be so, the new Audi Q8 e-tron is holoride-capable thanks to the modular infotainment kit (MIB 3). Rear seat passengers can put on virtual-reality glasses (VR glasses) and immerse themselves in games, films, and presentations, making car rides a multimodal experience. The main attraction: virtual content adapts to the driving movements of the car in real time.
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