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Added on the 28/07/2015 11:40:57 - Copyright : Auto Moto EN
Thirty years ago today, the SEAT S.A. factory in Martorell was inaugurated. The anniversary coincides with the beginning of the company’s biggest transformation ever, with a total investment of three billion euros. This transition from combustion to electrification will involve all areas: research and development, production and logistics, commercial and people and organisation.SEAT S.A.’s main factory will start producing fully electric vehicles by 2025 for different brands within the Group. To achieve this, the company has designed a strategic plan that includes five main pillars: people and organisation, electrification and product, production end to end (E2E), digitalisation and sustainability.One of the key projects for the transformation is that SEAT S.A. will lead the Small BEV cluster for the Volkswagen Group; the family of cars that will democratise sustainable urban mobility for different brands. Martorell will become one of the Group’s production hub for these electric cars and a crucial part of the electric vehicle value chain in Spain.
In Chile’s Atacama Desert, NASA carries out tests as it is comparable to the surface of Mars. In Ushuaia,Argentina, the only sounds you can hear are the flapping of penguins’ wings and the ice sheets cracking. They could be the most silent places on the planet, but not quite. The most quiet are anechoic chambers, a curious and descriptive name for a facility where acoustic conditions close to absolute silence are reproduced. The SEAT Technical Centre in Martorell has one of these chambers, specifically designed to measure the sounds and noises made by a car with the utmost precision and without any interference. This is how it works.
Once again, SEAT will be part of Techno-Classica, the renowned world show for vintage, classic and prestige cars in Essen, Germany. At this year’s edition, the Spanish carmaker is showing the variety and diversity of its history with some of the most popular vehicles to have driven off the brand’s production line. Two versions of the 50-year-old 1430 - a first series saloon and a more powerful estate -, as well as a gorgeous example of the 850 Sport Spider – the only convertible SEAT has ever developed and which also turns 50 this year.
People at the center. This is the philosophy with which Automobili Lamborghini dedicates a video to its employees to celebrate the company’s 60th anniversary. A history that has seen incredible achievements, innovations and breakthroughs, all with one common denominator: human capital. The many successes attained would not have been possible without a group of people united in the desire to achieve specific goals, thanks to their skills, passion, and love for the brand and attention to detail, with the determination to offer all fans the absolute best products on the market. With this video, the company wants to celebrate and thank all the people who, day by day and throughout these 60 years, have been and continue to be committed to making Lamborghini cars true global icons. Because “Lamborghini is everyone who has shaped it.”
Škoda Academy celebrates its tenth anniversary
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