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Added on the 24/07/2018 18:15:50 - Copyright : Auto Moto EN
Land Rover marked its 70th anniversary with a global broadcast celebrating the world's favourite 4x4s and the people who love them – 70 years to the day since the first Land Rover made its debut at the Amsterdam Motor Show in 1948. The event paid tribute to seven decades of adventure, humanitarian aid and hard work; tracking Land Rover’s journey from a utility model at the end of the Second World War, to becoming the world’s favourite 4x4, with more than 7 million sold.
Land Rover marked its 70th anniversary with a global broadcast celebrating the world's favourite 4x4s and the people who love them – 70 years to the day since the first Land Rover made its debut at the Amsterdam Motor Show in 1948. The event paid tribute to seven decades of adventure, humanitarian aid and hard work; tracking Land Rover’s journey from a utility model at the end of the Second World War, to becoming the world’s favourite 4x4, with more than 7 million sold.
Jaguar Land Rover is presenting the highlights for the 2021
It’s been nearly four years since the last Land Rover Defender rolled off the assembly line – and a full 22 years since the big off-roader last was seen in U.S. showrooms.But Defender – the closest thing the British brand has to its brutish, off-road roots – is back. The official debut this week of an all-new model at the 2019 Los Angeles Auto Show marks its return to the American market.It took quite a bit of work to get here, Land Rover officials have explained, the new version of the SUV now brought in line with U.S. emissions and crash standards that the older Defender had run afoul of when it was pulled from the market. The new Defender also had to meet increasingly stringent government mandates in other parts of the world.
This is the new Land Rover Defender. An icon reimagined for the 21st century; it has been cleverly engineered with capability and safety for all the family at its heart.New Defender is built for the adventurous and curious, for those who know the value of community and strive to make a difference.The unmistakable silhouette is familiar yet new. It looks tough and is tough but designed with purpose and engineered to excite. Iconic in name, shape and capability, Defender can be personalised to allow owners to make the most of their world.Across seven decades of pioneering innovation, Land Rovers have earned a unique place in the hearts of explorers, humanitarian agencies and adventurous families across the world. Proven in the harshest environments on earth, the new Defender maintains this bloodline.Beside the peerless luxury and refinement of the Range Rover family and the highly capable and versatile Discovery SUVs, new Land Rover Defender completes the Land Rover dynasty. The 110 is just the start for this family of the most capable and durable 4x4s in the world. It will be swiftly followed by a short wheelbase 90, before a pair of practical commercial models join the line-up in 2020.Driven by a passion and respect for the original, new Defender delivers transformational breadth of capability and advanced all-terrain technologies to redefine adventure for the 21st century, while remaining true to the pioneering spirit that has been a Land Rover hallmark for 71 years.
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