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Added on the 13/06/2018 18:15:15 - Copyright : Auto Moto EN
When Rolls-Royce announced in 2015 that it would launch Cullinan, it did so in the knowledge that its customers around the world had asked it to build "The Rolls-Royce of SUVs", with luxury, performance and usability not seen before in the SUV market. Many of these customers were younger, very successful high-net-worth individuals who are heavily engaged in the experience economy, and wanted a Rolls-Royce that would take them to the ends of the Earth in ultimate luxury.Automotive mobility has always been a fast moving and dynamic business, with new concepts - such as SUVs - appearing with great regularity. But those new concepts need to be perfected in order to be adopted by those customers who will accept no compromise - the patrons of true luxury. Hence the Rolls-Royce Cullinan.
It’s the world premiere that the custom scene has been eagerly awaiting – a BMW Motorrad custom concept featuring a new prototype flat-twin engine – the highest capacity boxer motorcycle ever produced. Simply christened ‘Concept R 18’, this pure, stripped-down, raked-out bike gives more than a hint of what’s coming our way in the cruiser segment. It has become something of a tradition for BMW Motorrad to present breathtaking design studies in Italy every May at the Concorso d’Eleganza Villa d’Este event on the shores of Lake Como. Visitors to the world’s most exclusive ‘beauty contest’ for historic cars and motorcycles have witnessed some outstanding two-wheeled contributions from BMW Motorrad’s design department in recent years. These have included the Concept Ninety homage to the original R 90 S, the Concept 101 six-cylinder ‘bagger’ and the R 5 Hommage – a tribute to the original and iconic 1936 model.
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