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Added on the 23/02/2016 10:05:57 - Copyright : Auto Moto EN
The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors have revealed a unique partnership that will build on their rich heritage to develop distinctive collaborations and further their vision of a more sustainable future.United by a dedication to mastery, craftsmanship, creativity and innovation, the two world-leading brands will share learnings in sustainability and other areas of their respective industries, while pursuing the uncompromised excellence for which they are renowned. By bringing together The Macallan’s mastery of whisky-making with Bentley Motors’ expertise in the world of luxury cars, the collaboration will create inspirational new products and immersive experiences that deliver timeless luxury balanced with a commitment to a more progressive world.The global brand partnership was unveiled today at The Macallan Estate in the Speyside region of Scotland, alongside the launch of a new hybrid Bentley – the next step in Bentley’s journey to become the world’s leading sustainable luxury mobility company as part of its Beyond100 strategy.
More and more cars are incorporating elements of comfort and infotainment for their occupants. Ergonomic seats, eye-level console... everything contributes to a better driving experience. But there are other invisible elements that are gaining in prominence: advanced driving assistance systems (ADAS). These are automatic assistants that make driving safer while making everyday traffic situations easier. This is the case of the new SEAT Ateca 2020, with enhancements that make it one of the safest vehicles in its segment. According to a report by the European Commission, its incorporation can save more than 10,500 lives between 2020 and 2030. With them, the new SEAT Ateca 2020 has been strengthened to become one of the safest vehicles in its segment.
If you were to ask drivers how many antennas they think a car has, many would say one, the one for the radio. But nothing could be further from the truth. There are many more than you could imagine, and they affect systems as important as safety or connectivity. Although they tend to go completely unnoticed, they are essential in today's cars and will be even more so in the cars of tomorrow.
CUPRA announces a global alliance with FC Barcelona to become its exclusive automotive and mobility partner. The new SEAT brand joins the football club of its hometown, in an alliance for the next five seasons.It is an agreement that transcends traditional collaborations, based on three strategic pillars. In the first place, the two partners are from Barcelona and share the vision of promoting the image of the city worldwide. Second, both partners promote innovation and young talent. Finally, these are two brands that share values such as passion, ambition and global vocation.In this way, the alliance between CUPRA and FC Barcelona will serve to create unique experiences for its global fan community, in addition to developing urban mobility projects around the Camp Nou stadium.
Electric drive systems and automated driving are key technologies for the mobility of the future. This leads to changes in the requirements for in-car safety technology: firstly, much more flexible seating positions in the interior of such vehicles require a different form of occupant protection. And secondly, empathy and trust are central factors for the acceptance of self-driving vehicles. Other road users must be able to recognise intuitively what an automated vehicle intends to do, as in many situations there will be no driver to communicate this. With the new Experimental Safety Vehicle ESF 2019, Mercedes-Benz is giving an insight into the ideas that the company's safety experts are researching and working on. Among the one dozen or so innovations, some are near-series developments and some look well into the future.The ESF 2019 is based on the new Mercedes-Benz GLE, is capable of automated driving in many situations and has a plug-in hybrid drive system. In June 2019 the ESF 2019 will make its grand appearance before experts at the ESV convention in Eindhoven (Netherlands). It will then make its public appearance at the International Motor Show (IAA) in Frankfurt in September 2019. In some respects the ESF 2019 is a preview of what is to come, in others a vision and in yet others a contribution to the general discussion, but it is also a tool for improved traffic safety in the great tradition of Mercedes-Benz.
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