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Hyundai Unveils N Brand Philosophy and Vision

"Hyundai Motor Company’s Thomas Schemera and Albert Biermann unveiled the ‘N’ brand philosophy and vision at the Nürburgring in Germany, highlighting the company’s goal to create high performance vehicles that adhere to high standards of excellence, while giving drivers vehicles that are as fun-to-drive as they are practical. Hyundai N’s name and reputation were established in global motorsports. Since its inception in 2015, N has performed at the highest level, racing with success in the FIA World Rally Championship, the Nürburgring’s VLN series, the TCR International Series, Pirelli World Challenge, and the grueling Nürburgring 24-hour endurance race. Hyundai’s competition-honed N vision and philosophy come to life in a systematically structured product portfolio of world-class consumer and competition vehicles including halo models built around high performance powertrains and chassis that deliver outstanding vehicle dynamics."