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Added on the 04/10/2018 09:15:46 - Copyright : Auto Moto EN
The BMW stand at the IAA Cars 2019 international motor show in Frankfurt am Main focuses on the theme of future driving pleasure. Alongside the latest new additions across a broad range of segments revealed by BMW as part of its ongoing product offensive, the premium carmaker is also exhibiting fascinating vehicle studies and trailblazing technologies expected to have a major impact on individual mobility in tomorrow’s world. The new products on show at the IAA Cars 2019 reflect both the rich variety of the company’s model portfolio and its capacity for innovation in the future-focused fields identified as part of the NUMBER ONE > NEXT strategy and known by the acronym D+ACES (Design, Automated driving, Connectivity, Electrification and Services). The brand’s multifaceted presentation programme includes the world premieres of the BMW Concept 4 and BMW i Hydrogen NEXT, the latest new models for the luxury and high-performance segments, additions to the BMW X family, newcomers in the premium compact and premium midsize segments, and alluring special editions from BMW i. Plus, the BMW Vision M NEXT study car makes its show debut, offering visitors another glimpse of driving pleasure in the years ahead.
The latest new models, pioneering concept vehicles and innovative technological developments are the headline-makers as BMW takes to the stage at the Auto China 2018 show in Beijing. The selection of new products on display at the international vehicle fair taking place from 25 April – 4 May 2018 underlines the company’s commitment to the next steps in its electrification strategy, heralds its upcoming model offensive in the luxury segment and celebrates the continued success of the BMW X models. Added to which, the array of world and Asian premieres from BMW shines the spotlight on the huge significance of China as both the world’s largest car market and the production location for a growing number of models from the Bavarian premium brand.
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BMW Group Press Conference at the 2012 Paris Motor Show
BMW Group Press Conference at the 2012 Paris Motor Show