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Added on the 04/02/2020 15:06:50 - Copyright : Auto Moto EN
CUPRA announces a global alliance with FC Barcelona to become its exclusive automotive and mobility partner. The new SEAT brand joins the football club of its hometown, in an alliance for the next five seasons.It is an agreement that transcends traditional collaborations, based on three strategic pillars. In the first place, the two partners are from Barcelona and share the vision of promoting the image of the city worldwide. Second, both partners promote innovation and young talent. Finally, these are two brands that share values such as passion, ambition and global vocation.In this way, the alliance between CUPRA and FC Barcelona will serve to create unique experiences for its global fan community, in addition to developing urban mobility projects around the Camp Nou stadium.
Nervousness, excitement, euphoria... These are the emotions caused by a sudden adrenaline rush, and FC Barcelona star players Marc ter Stegen, Alexia Putellas, Ansu Fati and Ana-Maria Crnogorčević are no strangers to the feeling. As footballers, they experience it in every match. Now the CUPRA ambassadors get the rush in the most extreme way aboard the all-electric, 100% adrenaline fuelled CUPRA UrbanRebel during a lap around the Montmeló circuit at peak power.
It’s a well-known fact that Marc ter Stegen is a figurehead on the pitch: his persevering attitude and saves are proof of that. However, what many don’t know is that the FC Barcelona goalkeeper is a role model off the field as well. A great advocate of sustainability, he takes various steps in his day-to-day life to contribute to a cleaner world, like consuming local products, reducing his use of plastics and making a firm commitment to zero-emission transport. In fact, on the day he received his first 100% electric car, the CUPRA Born, we asked him five rapid fire questions about how he “electrifies” his own life.
FC Barcelona players dive into the CUPRA World. The club’s official automotive and mobility partner organised an event at the Ciutat Esportiva Joan Gamper training centre which brought together 19 footballers. Barça players got the chance to experience the universe of the progressive brand, feel the contemporary design of its models and digitally customise their perfect car, in an activity inspired by the fitting events of the fashion industry.
Abarth and Stellantis Motorsport are proud to announce a new collaboration which aims to set a new standard in the electric automotive world with the birth of the most powerful Abarth ever thanks to its 240hp. The partnership is a tribute to Abarth’s racing history. In fact, competitions have always been part of its DNA. Thanks to the brand’s technological "transfer", the most innovative solutions - tested on the track to increase performance and reliability – have always been adopted on normal production cars to ensure a thrilling driving experience. The same holds true for Motorsport, the vital entity of the Stellantis Group responsible for the racing activities of the corporation's brands, divisions, and subsidiaries.Furthermore, this partnership enhances Abarth's DNA - turning the ordinary into the extraordinary - and makes use of the brand’s tradition and heritage in the racing field, blending all of those ingredients with Motorsport's expertise. The two entities are bringing their different, yet effectively similar backgrounds and histories to reach a common goal: to make road cars much more performing.Together Abarth and Motorsport have crafted a platform, one which is composed of a distilled blend of technologies, racing expertise, engineering know-how and thousands of hours of testing to give the birth to this high-performance project: a new platform based on the well-known eCMP, now renamed Perfo-eCMP.Each single technical element has been analyzed, refined, and tuned by a joint team of engineers, experts, and testers from both Abarth and Motorsport to create the best package. The outcome is a jewel, a new shining star equipped with high performance powertrain and suspensions with a dedicated setup to secure handling, dynamic and stability, as well as to trace the most effective trajectories and guarantee excellent racing dynamics in all kinds of conditions. To further contribute to the excellence in performance, the new Abarth is also equipped with a unique limited slip differential which was developed for the specific needs of a BEV powertrain and accommodated to its dynamic characteristics.
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