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Added on the 27/09/2019 10:32:57 - Copyright : Auto Moto EN
With the start of the 2019 Frankfurt Motor Show (IAA) Hyundai Motor provides exclusive insights into the future of mobility.The brand is showcasing 45, a full electric concept that envisions its forthcoming EV design direction. Hyundai Motorsport is also launching its first electric racing car, the Veloster N ETCR. Meanwhile, the automaker is also celebrating the public world premiere of the All-New i10.Once a simple means of transport, the concept of the car is continuously changing, blurring the boundaries between our lives and automobiles. At this year’s IAA, Hyundai Motor illustrates its personalised in-car customer experience strategy for future electric vehicles. Hyundai considers how future vehicles will offer customers more freedom to design their cars in a way similar to how people design their homes, and shape their automobiles the way they do their lifestyles.
Hyundai Motor Company unveiled 45, an electric vehicle concept, at the 2019 International Motor Show (IAA) 2019 in Frankfurt.As an homage to its heritage and reimagined for the future, 45 foreshadows a new era of Hyundai's automotive design focused on electrification, autonomous technologies and intelligent design. The progressive 45 puts a twist on a 45-year-old icon, the Hyundai Pony Coupe Concept, to introduce an entirely new in-car experience for self-driving vehicles of tomorrow.Taking a look to the past is essential for moving forward, and the dramatic exterior styling of 45 excites the imagination and draws inspiration from the vehicle that first established Hyundai's design DNA, the 1974 Pony Coupe Concept. The iconic character of 45 is defined by its monocoque-style body, aerodynamic and light-weight design inspired by aircrafts from the 1920s. The car's name also owes itself in part to the 45-degree angles at the front and rear, forming a diamond-shaped silhouette that further foreshadows the design direction of future EV models.The new concept strips away complexity, celebrating the clean lines and minimalistic structure of the original coupe concept. Combining heritage with vision, 45 incorporates the evolution of Hyundai's 'Sensuous Sportiness' design language. 'Sensuous' stands for enhanced emotional values that customers can experience through design, and 'Sportiness' is determined to implement those values through innovative mobility solutions.
Hyundai Motor Company unveiled 45, an electric vehicle concept, at the 2019 International Motor Show (IAA) 2019 in Frankfurt.As an homage to its heritage and reimagined for the future, 45 foreshadows a new era of Hyundai's automotive design focused on electrification, autonomous technologies and intelligent design. The progressive 45 puts a twist on a 45-year-old icon, the Hyundai Pony Coupe Concept, to introduce an entirely new in-car experience for self-driving vehicles of tomorrow.Taking a look to the past is essential for moving forward, and the dramatic exterior styling of 45 excites the imagination and draws inspiration from the vehicle that first established Hyundai's design DNA, the 1974 Pony Coupe Concept. The iconic character of 45 is defined by its monocoque-style body, aerodynamic and light-weight design inspired by aircrafts from the 1920s. The car's name also owes itself in part to the 45-degree angles at the front and rear, forming a diamond-shaped silhouette that further foreshadows the design direction of future EV models.The new concept strips away complexity, celebrating the clean lines and minimalistic structure of the original coupe concept. Combining heritage with vision, 45 incorporates the evolution of Hyundai's 'Sensuous Sportiness' design language. 'Sensuous' stands for enhanced emotional values that customers can experience through design, and 'Sportiness' is determined to implement those values through innovative mobility solutions.
The 68th IAA Cars show in Frankfurt is the venue for the unveiling of the BMW Concept 4 – a future-focused interpretation of the BMW Group’s enduring DNA that represents the magic of coupe driving at its most exciting.The BMW Concept 4 hovers close to the road. The distinctive kidney grille, remarkable air intakes and prominently sculpted surfaces provide an immediate advert for the car’s performance and its engaging character as a driver’s car.Grabbing the attention at the heart of the front end is the vertical kidney grille. “The kidney grille has always been a signature feature of BMW cars,” reflects Domagoj Dukec, Head of BMW Design. “The BMW Concept 4 presents a confident and classy take on this iconic feature. At the same time, the BMW Concept 4 offers a look ahead to the expressive face of the 4 Series range.” The vertically oriented grille fits seamlessly into both the proportions of the front end and BMW’s illustrious past. Indeed, its form and design reference legendary classics such as the BMW 328 or the BMW 3.0 CSi and therefore shine the spotlight on the BMW brand’s long and successful history as a maker of fine coupes.
The 68th IAA Cars show in Frankfurt is the venue for the unveiling of the BMW Concept 4 – a future-focused interpretation of the BMW Group’s enduring DNA that represents the magic of coupe driving at its most exciting.The BMW Concept 4 hovers close to the road. The distinctive kidney grille, remarkable air intakes and prominently sculpted surfaces provide an immediate advert for the car’s performance and its engaging character as a driver’s car.Grabbing the attention at the heart of the front end is the vertical kidney grille. “The kidney grille has always been a signature feature of BMW cars,” reflects Domagoj Dukec, Head of BMW Design. “The BMW Concept 4 presents a confident and classy take on this iconic feature. At the same time, the BMW Concept 4 offers a look ahead to the expressive face of the 4 Series range.” The vertically oriented grille fits seamlessly into both the proportions of the front end and BMW’s illustrious past. Indeed, its form and design reference legendary classics such as the BMW 328 or the BMW 3.0 CSi and therefore shine the spotlight on the BMW brand’s long and successful history as a maker of fine coupes.
At the CES in Las Vegas, Mercedes presents the world premiere of the new Mercedes CLA. But the Consumer Electronics Show has more to offer. During my tour at the CES 2019 I took a closer look at the novelties of Audi, Byton, Kia, Hyundai and other manufacturers. Source: http://quickcarreview.com
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