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Added on the 15/04/2021 13:46:38 - Copyright : EFE Inglés
Mercedes-AMG announces the launch of their first of its kind, state of the art technology, MBUX SOUND DRIVE – an industry-first partnership with creative artist, innovator and entrepreneur, will.i.am, to deliver a ground-breaking interactive music experience. The technology uses software that allows the music to react to the way the car is being driven, creating a harmonious relationship between motion and melody. This turns the car into a virtual musical instrument, transforming an already exceptional Mercedes-AMG driving experience into an emotional, musical journey.Utilizing a suite of sensors and advanced software, MBUX SOUND DRIVE interprets various driving dynamics - such as recuperation, acceleration, steering, and braking - and converts them into musical expressions, allowing the driver to ‘compose’ in real-time.
Mercedes-Benz has launched a new collaboration with Apple Music and Universal Music Group (UMG) that aims to revolutionise not only how music is created, but also how it’s played back and enjoyed in the car – and beyond. Understanding that many musicians and recording artists already base their approval of a new mix of a track on how it sounds when played in a car, Mercedes‑Benz, Apple Music and UMG have entered a new era of in-car entertainment by establishing the in-car audio experience as the benchmark for music production and playback quality.The new collaboration builds upon the integration of Dolby Atmos immersive audio in the optional Burmester high-end 4D and 3D sound system offered in Mercedes‑Benz vehicles with the latest MBUX generation.According to a recent survey, a more than 76% of car drivers say that having a realistic spatial sound is either “important” or “rather important” to them.[1]With this new audio standard, UMG are enabling their recording artists to base their song approval process on how the final mix sounds in a Mercedes‑Benz and introduce the seal “Approved in a Mercedes‑Benz” as a gold standard of sound. UMG additionally plans to set up a studio environment in Sindelfingen, Germany, based on its Capitol Studios’ Studio C, a major global reference music studio for Dolby Atmos mixing.
Madrid, Oct 18 (EFE), (Camera: Ángel Herrera / Juan Yagüe) .- After four postponements due to the pandemic, this Monday the 34th edition of the Gourmets Hall was inaugurated, the largest fair for high-end products, which until Thursday they will host three pavilions of Ifema (Madrid) with 37,000 products -1,300 of them new to the market-, 800 activities and the participation of 70,000 professionals.FOOTAGE OF THE GASTRONOMIC EVENT IN MADRID.
Madrid, Sep 29 (EFE) .- (Camera: Ramón Ayala) "Treasures of Romania", the new exhibition of the National Archaeological Museum, shows pieces of gold and silver, weapons, coins, glassware or ceramics, in total about 800 objects that serve to explore the cultural history of the European country and commemorate the 140th anniversary of the establishment of Romanian-Spanish diplomatic relations.FOOTAGE OF THE EXHIBITION IN MADRID, SPAIN
Madrid Sep 22 (EFE) (Image: Manuel Única) .- Photographer Judith Joy Ross displays a sample of her long career at the Mapfre Foundation in Madrid with her first major retrospective in Spain: two hundred portraits of anonymous people that summarize four decades dedicated to grasp the vulnerability of human beings.FOOTAGE OF THE EXHIBITION IN MADRID
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