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Added on the 15/12/2020 07:19:57 - Copyright : Auto Moto EN
2020 comes to and end and, despite the circumstances, it has been a year of celebrations for SEAT as the company celebrated its 70th anniversary. From the 9th of May 1950 until today, the brand that put Spain on wheels and democratised mobility has undergone a profound transformation and has demonstrated a constant capacity for reinvention.Over the past 70 years, the carmaker has launched a total of 75 models, including different versions and generations, among which some major ones that have marked a turning point. Starting in 1953 with the SEAT 1400, the first car manufactured by the company, or with the legendary SEAT 600, which was presented in 1957 and soon became a symbol of freedom and mobility. In 1984 the first SEAT Ibiza arrived and in 1999 the SEAT Leon, which has been a sales success since its launch. 2016 was also a remarkable year: the company entered the SUV segment with the SEAT Ateca, which was then followed by the SEAT Arona and the SEAT Tarraco.
What does a very light coupé weighting just 720 kilos with rear-wheel drive have to do with a multi-purpose five-seater front-wheel drive that triples its power? Both symbolize how SEAT has always been able to tune in to its audience. SEAT discovered very early on, that sporty cars opened the door to the hearts of the younger public.Creating the right sporty car for each era requires being in true harmony with the public. Revolutionize, when necessary. If coupés were all the rage 60 years ago, today even three door cars have almost disappeared. For SEAT's 70 years, we are going to do a quick review of some SEAT models that were icons for the Spanish sporty car market and objects of desire among young people of all ages.
The SEAT 600 has played a key role in the development of Spain. Thanks to this car, large cities were able to expand because people could commute from the surrounding to the city centre. Second homes also became widespread because it allowed Spanish families from that time to travel from to their usual homes to their second houses, where they could rest during weekends and holiday periods.
Seventy years ago, SEAT began an exciting journey. On 9 May 1950 the company that put Spain on wheels and democratised mobility was founded. From that moment on, and up until its 70th anniversary this Saturday, SEAT has undergone a profound transformation and has demonstrated a constant capacity for reinvention.
A car arrived on the market in 1972 that signalled a turning point in the world of mobility. It was the SEAT 127. With more than 1.3 million units sold, it became the brand’s all-time best-seller until the arrival of the SEAT Ibiza, which, after five generations, still holds the title with more than 6 million units sold. Today, a half century after the launch of the 127, these two vehicles, benchmarks in their respective eras in terms of technology, design and safety, hit the road together for the first time.
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