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Added on the 25/10/2022 07:05:27 - Copyright : Auto Moto EN
Dacia, the brand synonymous with the outdoors, has introduced a range of updates to its range including a new Extreme trim level, an exclusive ELECTRIC 65 motor for Spring and an innovative Sleep Pack.The Renaulution strategic plan presented in January 2021 by Luca de Meo, CEO of Renault Group, set a clear roadmap for Dacia: expand its territory by capitalising on the past 15 years of the brand’s success, its reaffirmed values, and a resolutely modern sense of desirability.For the past two years, Dacia has been executing the Renaulution strategy with precision. First, by introducing the Bigster Concept as a clear signal that the brand was stepping into the C-segment. Then, in 2022, by reaffirming its modern and unique brand positioning with the unveiling of its new visual identity, followed by the introduction of clear guiding values. These three values – “essential and cool”, ""robust and outdoor"" and ""eco-smart: affordable and ecological"" – set a clear direction for Dacia as it embarks on its new chapter.
Dacia, the brand synonymous with the outdoors, has introduced a range of updates to its range including a new Extreme trim level, an exclusive ELECTRIC 65 motor for Spring and an innovative Sleep Pack.The Renaulution strategic plan presented in January 2021 by Luca de Meo, CEO of Renault Group, set a clear roadmap for Dacia: expand its territory by capitalising on the past 15 years of the brand’s success, its reaffirmed values, and a resolutely modern sense of desirability.For the past two years, Dacia has been executing the Renaulution strategy with precision. First, by introducing the Bigster Concept as a clear signal that the brand was stepping into the C-segment. Then, in 2022, by reaffirming its modern and unique brand positioning with the unveiling of its new visual identity, followed by the introduction of clear guiding values. These three values – “essential and cool”, ""robust and outdoor"" and ""eco-smart: affordable and ecological"" – set a clear direction for Dacia as it embarks on its new chapter.
Dacia, the brand synonymous with the outdoors, has introduced a range of updates to its range including a new Extreme trim level, an exclusive ELECTRIC 65 motor for Spring and an innovative Sleep Pack.The Renaulution strategic plan presented in January 2021 by Luca de Meo, CEO of Renault Group, set a clear roadmap for Dacia: expand its territory by capitalising on the past 15 years of the brand’s success, its reaffirmed values, and a resolutely modern sense of desirability.For the past two years, Dacia has been executing the Renaulution strategy with precision. First, by introducing the Bigster Concept as a clear signal that the brand was stepping into the C-segment. Then, in 2022, by reaffirming its modern and unique brand positioning with the unveiling of its new visual identity, followed by the introduction of clear guiding values. These three values – “essential and cool”, "robust and outdoor" and "eco-smart: affordable and ecological" – set a clear direction for Dacia as it embarks on its new chapter.
A ‘D’ and a ‘C’, two letters dressed in white, joined together, forming a union at the heart of a black grille. Dacia’s new ‘Dacia Link’ emblem, as seen on the front end of its vehicles, perfectly symbolises where the brand is headed in terms of colours and materials. Bold choices that hone in even more on the brand’s ‘philosophical markers’: essential and simple, but looking for adventure. How does is that reflected in the brand’s current line-up? What does it mean for future models? Helene, Lead Designer in charge of Colours and Materials talks us through decision-making process and gives us an exclusive glimpse of some still unreleased material.
The DTM finale at the Hockenheimring on October 8 and 9 will mark the end of a unique success story in motorsport: After twelve years together, René Rast and Audi Sport will part ways. In an emotional video – jointly recorded by Rolf Michl, COO of Audi Sport, and René Rast in Neuburg a. d. Donau on Monday – Rast looks back on his successful time with Audi.
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